Life can get crazy busy, but Lately’s tools are here to help you cut back the time you spend on marketing and makes the time you do spend worthwhile. These tools will free up your afternoons for tons of non-work related fun. But with Lately, work becomes kind of fun anyway. 😉
We’re all busy people, and in an industry where time is money, you don’t have a second to waste.
But why spend your time doing mediocre marketing when you could be saving time, earning money, and using your newfound free time to learn how to cook, or gaze at puppies wishfully through the adoption agency windows, or compulsively check your crush’s social media?
If spending precious Instagram-stalking time on marketing is what you choose to do, then go forth and prosper. But we’ll always be here with our dashboards, saving time and creating better content.
Lately partnered with IBM’s Watson to bring you top-notch AI-powered dashboards that allow you to effortlessly create quality social content and publish across multiple channels, and even control messaging with a single login. There will be plenty of time to convince your roommate that getting a Bulldog puppy counts as feng-shui, so why not use just some of your extra time to play around with Lately’s awesome tools?
1. Hone your key messaging
Key messaging is our BFF, and we’re not the jealous type, so make it your BFF too. (See our blog post on key messaging) Key messaging can be an invaluable tool in communicating your business to your target audience. Lately’s free web scanner determines the current consistency of your keywords, so you can edit away to improve the effectiveness of your key messaging. No more blind, disorganized marketing or shooting in the dark hoping you just might get lucky and reach your audience. Let us handle the nitty-gritty so you can get your message just right. We’ll take care of making sure it gets to who you need it to reach.
Activity to do with your new free time: perfect your Margarita recipe. Invite us over when it’s top-notch.
2. Monitor Industry Trends
All businesses are a part of a larger industry ecosystem, so in order to stay relevant and continue to appeal to customers, your business needs to be on top of industry trends. But fret not, with your marketing in good hands, you can instead read up on the latest news in your field and make sure the whole company is up to speed. Keeping your business in-the-know will help you respond early to changes in the atmosphere and cement you a spot on the top as an industry leader.
Activity to do with your new free time: sign up for that workout class you’ve been telling your friends about. “I just don’t have the time” isn’t an excuse anymore.
3. Foster Community Development
Interacting and maintaining ongoing relationships with the communities created by and surrounding your business is is one of the best things you can do. Not only is it fun (shout out to our Lately community! We love you guys!) it’s crucial for businesses to engage with customers, investors, stakeholders, and fans. Use Lately as a tool to reach these individuals, and then treat them as valued members of your special community. You’ll find that it fosters loyalty, and the dialogue will provide you with priceless feedback on your goods/ services.
Activity to do with your new free time: answer all those open-but-not-replied-to texts.
4. Explore New Markets
Now that your marketing tasks are smooth sailing, you can dedicate your energy to finding new potential markets to introduce your business to. Interact with your existing community and do some research on other communities who might benefit from joining your community. You just might open the floodgates to waves of excited customers you didn’t even know were out there.
Activity to do with your new free time: just give up and get a puppy. Life is too short to just stare through the window.
5. Do Nothing!
Efficiency is important, but everyone needs some downtime. According to research articulated in the Scientific American (https://www.scientificamerican.com/article/mental-downtime/), work breaks can be beneficial for improving brain focus and motivation and are essential for us to perform at our best. So go ahead, take a walk, watch mind-numbing reality TV, and replenish your brainpower — you deserve it!
And there you have it — 5 things you could be doing (and probably would rather be doing) with the free time you’ll have from using Lately. Be sure to come to visit us during our weekly office hours and feel free to schedule a demo. We’ll be waiting!