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Jason Debacco

NEXT – 02/18: Lately Live with Dan Gingiss – The Most Powerful Marketing and Sales Tool is Right Under Your Nose (and Down the Hallway)

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Customer Experience is everything. Great experience = shout from the rooftops. Crap experience = shout from the rooftops. Obvi, we all want great. But one of the most overlooked components to getting that “great” is empowerment of the people behind the product.

Are YOU leveraging your employees as part of Customer Experience? Time to light that shizzle up with our next Lately Live guest, Customer Experience SUPERSTAR Dan Gingiss.

Tuesday, February 18 at 2 PM East/11AM West.

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Hot-in-demand international keynote speaker Dan Gingiss knows that remarkable customer experience is crucial to your BEST marketing. He’s led marketing teams in nearly every marketing channel — from direct mail to email to social media, for 20+ years. Dan’s also served in multiple customer service and customer experience leadership roles and has worked with too many of the most famous companies you can think of to even list!

You’d be silly to miss this. SILLY.

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Plus, it’s free. You can join live or we’ll send you a replay link, later. But you have to sign up!

Dotto Tech Product Review of Lately

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Self proclaimed tech geek and entrepreneur Steve Dotto sits down with Lately CEO Kate Bradley Chernis  on his popular product showcase livestream to demo the product, answer questions, and discuss the many things Lately can do. 

Confused about exactly how Lately can help your business, big or small? Or maybe you want to know how Lately’s omni-analytics help you learn from past posts? Or do you just want to know if Lately works in spanish?(Hint: it totally does)

Steve Dotto’s got you covered!

As a business owner, entrepreneur, and tech geek, Steve knows a thing or two about the marketing world and all the struggles that come with it. It’s a jungle out there in the marketing world! And he believes Lately makes that jungle a lot less scary. 

Solving Writers Block and Other Marketing Woes 

The fear of the blank page is a fear everyone has while writing, it sucks! And Steve understands that completely, sharing his own experiences on the struggle to get into a creative mindset 

Turns out, “the average person takes 12 minutes to write one social post”, as our very own Kately shares in their discussion. Through Steve’s demonstration of Lately, he is able to show us all how Lately is able to create over 50 possible social posts in a matter of seconds. SECONDS! 

Now it’s not a one and done tool, but all you have to do is sift through those recommendations, find the ones you like, and put your own little pizzazz on them to make them perfect! AI + humans = perfection! 

Now we get it, marketing as a whole entity is a daunting beast. Things seem confusing and overwhelming almost all the time. But Lately helps ease the confusion by offering things like their Keyword Clouds, where keywords that drive engagement are suggested to you. In a nice little cloud shape too! Not so scary anymore, right? 

“See the Tree from a Forest”

Brilliantly put by Steve Dotto himself, he highlights the importance of having fresh eyes on a blog post or social post. When working closely with a project it is hard to be able to look at it from an impartial/third party point of view. That’s where Lately comes in! 

A sort of life hack you can use with Lately is to run your blog post (or other long form media) through its system to see what the AI picks out as the most important bits and BOOM! Now you know what you should focus on, cut out, and elaborate on! Easy peasy. 

See? It’s not as scary as you might think. And that’s not all of what Steve and Kate discussed! Listen to the full product showcase HERE

About Dotto Tech

Dotto Tech helps its users download and understand the most beneficial tools for people looking to start or promote an online business. They offer free courses teaching viewers how to do things like start a Youtube channel and how to tackle the world of email autoresponders. They offer tutorials and tips on their youtube channel and also have a blog for a deeper dive into the things discussed in the videos. You can learn more about Steve Dotto and Dotto Tech here: https://dottotech.com/about-steve-dotto/

Mike Vardy: Why the Productivity You Think You’re Achieving is Shooting You in the Bum

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Welcome, new year of vision and focus!

But first, rather than resolving to ‘do’, resolve instead to ‘be’ – specifically, to be more productive in your marketing.

Mike’s also written and published multiple blogs, books, ebooks, was a former managing editor at Lifehack and has written for the Huffington Post, among other blockbuster outlets. He’s appeared on stage at TEDexVictora and South by Southwest and given productivity workshops for creativeLIVE and Skillshare. Plus, he’s also an esteemed podcaster of both his own show and a serial guest on numerous others.

Mike Vardy is an author, speaker, productivity and time management strategist and founder of Productivityist. His magical mission is to help people stop ‘doing’ productive and start ‘being’ productive. Yes, please!

In short, the man knows what he’s talking about when it comes to productivity… or as Mike likes to say:

“Define your day. Filter your focus. Make every moment matter.”

We’ll dive into Mike’s master-mindy, productivityist secrets for what may be the most useful 30 minutes of your YEAR.

Srsly.

How to Create the Content Cycle Your Business Has Been Dreaming of

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Need to be seemingly everywhere, all the time? TOTALLY. 

You’re not alone. 

Which is why Dikayo Data‘s Danielle Oberdier recently sat down with our very own Kately to look at how AI and data science are working together to help you create the content cycle your business has been dreaming of. (Hint: LATELY!)

Because… We get it. Anyone who’s seen an episode of Black Mirror probably thinks AI’s a scary mystery beast that will eventually replace humans completely. Gah!

The truth is that using AI doesn’t mean living in a completely impersonal world at all. 

1 + 1 = 3

As Danielle and Kately discuss, truly successful AI is designed not to replace humans nor to make humans “better”, but to genuinely help humans make something else better than they ever could’ve done on their own. A sort of “1 + 1 = 3 equation”, as Kately puts it. 

And that’s the magic.

In fact, AI is a rapidly evolving entity. We’re now approaching a world where AI is not only able to read longform content and break it down (like Lately does), but is able to study content and create brand new thoughts based on everything it reads (also like Lately does – take a sneak peek here). 

Now, all that evolution is good and fun, but that means that brands have to grow with it. Gone are the days of not relying on organic social media as a bedrock for marketing and connecting with target audiences! 

Organic Social Media and the Power of Individuals

For small businesses, this stands as a potential issue, as the extraversion required and demonstrated by enterprise companies is expected – regardless if it comes naturally to them. This same extraversion is more and more required from individuals themselves, whether at small or enterprise businesses.

Can AI help people who are expected to use social media for their livelihood, but may not know how to, by providing them with a strong jumping off point – by starting them at third base? Yasssssssss.

Can entrepreneurs now run the ship while simultaneously fully immersing themselves into social media? Also yasssssssss.

Learn how and listen to the full interview HERE:

About Dikayo Data

Dikayo Data provides the data science community with 24 hour support and resources. Their podcast, Data Femme, hosted by Danielle Oberdier provides listeners with discussions on all things new in artificial intelligence, machine learning, data science tools and technologies while also touching on the importance of diversity and inclusion as a whole. You can hear more of Dikayo Data’s Data Femme Podcast here: https://www.dikayodata.com/datafemme.

Ivana Taylor: How to Kick Marketing Overwhelm to the C-C-C-Curb

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Do you suffer from chronic “marketing overwhelm”? That feeling that you just can’t do it all?

Symptoms may include sleeplessness, anxiety, the pressure to seemingly be everywhere, all the time, an acute affinity for wine and/or ice cream and a fear of yet another day editing the work of that jerk in the cubicle next door (!).

Join our next Lately Live with Ivana Taylor… a.k.a. the DIY Marketers guru, who’s made it her mission to eradicate “marketing overwhelm,” so folks like us can do LESS marketing and make MORE money.

Who doesn’t want that?

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Tuesday, December 17 at 2 PM East/11AM West, renowned marketing expert, influencer, strategist and founder of DIYMarketers.com, Ivana Taylor will give the gift of SANITY.

And who doesn’t want that? 

Plus, it’s free. You can join live or we’ll send you a replay link, later. But you have to sign up!

David Allison: Why Demographic-Based Marketing is Tanking Your Sales Strategy (and How to Fix it)

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We all get stuck in old ways. But grouping people together by geography, race, age… You know… Demographics? That shizzle is beyond old. It’s just plain wrong and is actually hurting your business.

Enter Valuegraphics, the process of using data based on values, wants, needs and expectations to understand, target and communicate with customers 8x more effectively.

8x!

David founded the Valuegraphics Database, the world’s first custom database that can predict and influence behavior.

His bestselling book, We Are All The Same Age Now: The End Of Demographic Stereotypes was listed by INC Magazine as one of the top ten leadership books of the year, and Kirkus reviews called it a “genuinely authentic contribution to the field of marketing literature.” 

This is groundbreaking stuff, folks. And you’d be silly to miss it.