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FOMO, or the Fear Of Missing Out, plagues us all in some way. Whether you miss out on an event, don’t get invited to a gathering, or forget to watch the finale of that one show all of your friends are talking about, we all feel it in some way. The wonderful May King Tsang has discovered a way to use that feeling to her advantage, implementing it into a marketing strategy to push prospective customers over the edge to purchase. She sits down with our Kate to let us in on this fun (and effective) strategy. 

Most people hate the feeling of missing out. We want to be in the know at all times! So if we see people gushing about a new MUST HAVE product or service, we’re gonna want to know what’s up. You can learn how to use that feeling to generate so much FOMO around your product or service that people decide they can’t stay in the dark any longer and have to see what all the fuss is about!

Convert the Lurkers

We all have those people who might interact with us on social media every once and awhile, like our pictures and comment occasionally, but won’t commit to actually purchasing our product. These people are our lurkers. We love our lurkers, don’t get me wrong, but we need to help guide them into pressing that beautiful “purchase” button, even if they are a little hesitant. 

One way to do this is to generate as much FOMO as possible! Make those people think, “WOW, I’ve got to have this.” 

Help these little anxious fellas take the next step in your relationship with them, it’s ok to get cold feet before making a commitment! We’ve all been there ;). Make them see that your product IS something they need in their life AND make them fear the jealousy that could come along with seeing friends use your product knowing they are still too scared to purchase. That sense of urgency will help them go from lurkers to full on customers. 

How to Generate FOMO?

It’s easier than you think, start by throwing out some teasers! Give everyone a little taste of what makes you and your business so great. 

Put the FOMO energy into your writing! Write as if you’re in a secret exclusive club, a club that only the cool kids can join, even though it isn’t exclusive at all. And don’t tell people everything! Leave a little to the imagination, right? 

To get people really excited about you, show more of your personality online. Let people see the real you. You can do this by going live, or posting more “behind the scenes” tidbits from your daily life. Show who you really are as a person so people get to really know you. 

At the same time, show yourself as a business person so they get to see how good your product or service is. 

Now listen up, just as May King says, don’t give away all of the secrets up front. You’re going to have to work a little to get all of the juicy details! Watch the Lately Live with May King Tsang here: https://bit.ly/3qZPElq

Learn More About May King Tsang:May King Tsang is the FOMO creator and a professional live tweeter (and professional tea connoisseur). She helps events and companies build excitement and hype around their product, service, or event that helps them reach new people and make massive sales. She is just a ball of joy and energy (and a brilliant mind may we add). Find out more about the lovely May King here: about.me/maykingtea

I think we can agree that as individuals we have all done some pretty cool things in our lives. You had a baby? AMAZING! You got a raise? WAHOO! You got your degree? SO proud of ya! But can we say we are the most decorated male winter Olympian of all time AND a New York Times best selling author? Probably not, but Apolo Ohno can! Being an athlete comes with an inevitable retirement, and after that most people are left thinking, “well… what’s next?”. Apolo has first hand experience with this, and has got the art of changing your path down to a science. 

Change is not easy. Most people hate it. Let’s be honest, it’s usually easier to stay stagnant rather than take the scary leap of faith towards something unfamiliar. There are a few tips and tricks to make this change less painful, and set you on the path to success faster than you could’ve anticipated. 

How to Pivot

Let me start you off with a little nugget of wisdom Apolo dropped on us, “The pivot is only successful if done consistently over long periods of time”

I’ll give you a second to really soak up that goodness. 

Listen, as much as we want to be able to just change on a dime and keep it moving, it’s just not realistic. If 2020 has taught us anything, it is that we DON’T know what the outcome of things may be, so you gotta be consistent for a while if you expect to see the results you’re looking for. 

Go All In

There are three main things you should keep in mind at all times (hey, maybe even write yourself a little sticky note reminder like Kate and Apolo do!) 

• Change is constant.
• Resilience is necessary and critical.
• Be creative!

Embrace change. Will it be easy? NO, but nothing in life is. Take those growing pains in stride, in the end you will have changed for the better. And hey, if you hit rock bottom, use it as a springboard! You’re not going to hit a home run at your first time up to bat. 

Reinventing yourself, changing your career, or reevaluating your purpose in life is uncomfortable. No doubt about that. But it is necessary in bettering yourself as a person. In a few years, you’ll look back and thank your past self for being brave and making that difficult decision. 

And remember, if you’re stuck in a rut, ask yourself these 2 questions:

• What do I want out of life?
• What does life want out of me?

And you’ll do ok. 

This only scratches the surface of the brilliance shared on this episode of Lately Live, so if you want even MORE greatness, listen to the full conversation here: https://bit.ly/37l8BqQ

Learn More About Apolo Ohno

It’s safe to say Apolo Ohno is beyond fascinating, so why wouldn’t you want to learn more about him? Hey, maybe some of his genius will rub off on you… if you’re lucky. Check out his website apoloohno.com and keep your eyes peeled for his upcoming book that tackles subjects like unlocking a gold medal mindset, accessing your power within, and learn how to live life in the driver’s seat! 

Michael Hoffman of Gather Voices and Lately’s very own Kate Bradley Chernis sit down and chat about all things virtual events. Michael and Kate have both been to their fair share of virtual events, and it’s safe to say that not all of them knock it out of the park in terms of keeping everyone interested. It is absolutely crucial that people learn the ins and outs of making a great virtual event, because honestly we don’t know how long it will be until we can all cram into a conference hall again… hold your tears! 

Virtual events have skyrocketed in popularity during this pandemic, and being many months in at this point (haven’t we all lost count?) we have to up our game and make these events interesting and beneficial. You can’t go around and create a virtual event that mirrors your kids middle school math lecture! As Michael puts it, “A day-long webinar is NOT a virtual conference”. 

Step 1: Prepare for Liftoff 

It’s smart to have at least a few things prepared before you hit the “go live” button. This will minimize the awkward pauses like the dreaded, “Does anyone have a question…….” (insert cricket noises here!) 

Most of us can agree that not being face to face makes everyone a little more uncomfortable, so running a put-together event can make the situation more pleasant for everyone involved. 

One way to do this is to follow a method we saw at SXSW, where people were able to submit questions beforehand and then vote on the questions they wanted answered most. That way, the questions are already accumulated so you don’t have to shout “Bueller… Bueller” while earnestly looking at the camera praying someone will ask ANY sort of question. 

And by providing the guests with an opportunity to vote beforehand, you’re giving them a way to show you what THEY want to hear about, which makes them feel more engaged in a time where virtual engagement is fairly limited. Doing all of this before the event even starts helps create a community of people, which will make for a better experience overall.

Step 2: All Systems Go

Ok. So your virtual event is underway, hopefully you’re not reading this while the event is going on because ooooh boy that sounds boring! 

It can be easy to feel like you’re just talking to a bunch of screens, which (while feeling kind of fun and futuristic) can get old and can make your audience feel like they are just attending a lecture and not something that is actually interactive. 

So how do you make things less robotic? Well, as Kate says, “Be the water cooler break at your own meeting”. Ask personal questions, go off on tangents, talk about that one show that has made you neglect 90% of the work you should be doing right now! These things will make people interested not only in being there but will make them more interested in you, the speaker. 

Step 3: Blastoff

Your big virtual event is done! Have a drink, sit back and relax, you did great. You had 30 people show up! Not bad, not bad… but what if you could turn those 30 sets of eyes into 30,000 sets of eyes? Sounds intriguing right? 

Go back through your footage and find those “golden nuggets” of information, gather up the quotes and clips you loved. Oh, don’t know how to do that? Well there IS a place called Lately.AI that could help you out (wink wink, nudge nudge). 

Anyways, you can start rolling out those perfect moments onto your socials, so that those who were unable to attend can get a bit of that greatness as well! Schedule it sporadically over a long period of time to make the absolute most of it. That way more people will be interested in you, and maybe even attend your next virtual event!

And now you’re ready to tackle the wondrous world of virtual events, I am so proud of you. Don’t forget to write, give me a shoutout when you make it big *snif*. Oh, they just grow up so fast! 

Want to hear the whole conversation? OF COURSE YOU DO: https://bit.ly/3gKdn4u

More About Michael Hoffman Michael Hoffman is the CEO of Gather Voices, a company that automates the management, creation, and publishing of video content. Michael is also an advisor to organizational leaders on engagement strategies, he is truly a brilliant man! You can get more info about Gather Voices and all the amazing things they do at their website: gathervoices.co.

Lately CEO Kate Bradley Chernis joins digital marketing consultant Eric Schwartzman on the latest episode the B2B Lead Gen Podcast for a discussion about automating social media marketing with artificial intelligence.

Lately uses AI to transform long-form like white papers and blog posts into dozens of smart social shares that optimize audience engagement.

Kate shares the idea behind Lately, which is not to waste something you’ve spent a lot of effort creating. Longer content marketing initiatives like blogs, podcasts, videos, reports, white papers, checklists and other lead magnets take a lot of time and energy to develop, and they’re not always easily shareable in social media. 

By loading content into Lately, Kate discusses how the tool transforms it into a collection of shorter posts you can schedule on Twitter, Facebook, Instagram and Linkedin in a couple of clicks.

Lately uses AI and natural language processing to select the most shareable, conversation worthy snippets from your long form content based on what generates conversations with your community and Kate breaks down how Lately scores posts for engagement. Before Lately was out there, this was a manual process, which took a lot of time and resources. 

Lately uses past user engagement as a proxy for future performance, and automatically produces posts likely to generate similar responses.

Listen to the entire podcast at the top of this post for the complete interview.

About the B2B Lead Gen Podcast

The B2B Lead Gen Podcast is a weekly audio masterclass about how to generate, qualify and convert leads to revenue. 

Past guests include former Wired Magazine Editor Christopher Null, growth marketing hacker Neil Patel, head of growth marketing at SEMrush Anna Lebedeva, senior Amazon UX designer Darren Krape, Content Marketing Institute leader Robert Rose and SXSW chief content officer Hugh Forrest.

Subscribe at https://www.ericschwartzman.com/b2b-lead-gen-podcast-subscriber/

Nathalie: Rock ‘n’ roll DJ turned startup CEO? Do tell!

Kately: Truth! My last radio gig was broadcasting to 20 million listeners a day for XM Satellite Radio; amazingly, the tricks I learned in radio are the backbone of Lately’s foundation. 

For example, because we were each on-air 12 hours a day, we had to be recorded. But we wanted to make it feel live, so we purposely left in mistakes. After all, mistakes make it HUMAN, so you TRUST me. And that trust is key. 

In radio, believe it or not, it’s a two-way street – even though I have the mic, it’s my job to make you, the listener, feel like you have a voice, that you’re included vs excluded – that’s the trust factor and how you turn listeners into fans. 

Same thing with customers: turn them into fans. Because fans are EVANGELISTS. But they have to trust you, first, which is why Lately’s marketing feels not too polished. I let my team rip. They have guidelines but in the end, you’re getting realass humans. 

Nathalie: So how did you decide to leave radio and become an entrepreneur?

Kately: Honestly, in part, I didn’t. My body forced me to. I had all of these ailments – it was like my body was SCREAMING at me to make a change. Radio, after all, is a maaaaaajor boys’ club. I felt squashed, invalidated. And of course sexual harassment galore… Crazily, I didn’t even know that was wrong. It was just part of the culture. But what really bothered me was not getting credit for my work. So I moved to another music-related company and it was the same thing allllll over again. (Groundhog Day!) No surprise, I was miserable. Always crying. Totally toxic because I hated my job and felt stuck. I was a crap person to be around.

Then one day my dad lovingly shook me by the shoulders and said: “You can’t work for other people and there’s no shame in that.” Eureka! (And by the way, shame was exactly what I felt. Deep shaaaaaame. I was disappointing my male bosses – that’s all I could see. Talk about perspective!)

So… my husband (thoughtfully) bought me Guy Kawasaki’s Art of the Start. Somewhere in the first few pages it says “don’t make a plan, just get started.” And I thought: “Then why am I reading this book?” DUH – So I put it down. 

The next day, I went to a business lunch with two incredible humans who turned out to be angel investors and gave me $50,000 to start my first company. True story!

Nathalie: How did you know you made the right choice?

Kately: Easy. The pain let up! For me, working for assholes is waaaaaaay less stressful and more painful than not knowing where my next paycheck is coming from. BTW, that’s the key telltale for anyone thinking about entrepreneurship: What’s your threshold?

Most importantly, it taught me to listen to my gut. When I’m in pain, I immediately know something’s wrong, that I need to make a change. These days, it often comes in the form of my throat swelling up. That’s how I know there’s something I’m not saying. In fact, the three most powerful words I ever learned to say are: “This isn’t working.” Because once you have the courage to say it, then you have the courage to CHANGE it.

Nathalie: How did Lately come about?

Kately: Normally I would say accidentally but a colleague recently taught me to take better credit for my actions and own my own success. So, through that lens… 10 years ago I was marketing the buhjeezus out of my first company. Someone else noticed and offered me a suhweeeeeeet chunk of change to consult them on marketing. And BOOM. Suddenly, I was working with Walmart. But it wasn’t only Walmart. It was also United Way Worldwide, National Disability Disability Institute, Bank of America, AT&T, the IRS, and thousands of small and medium businesses and nonprofits – a.k.a., a boatload of people – all with different marketing skill sets and budgets. So I built a spreadsheet to organize my mind. Because… GAHHHHH. And my spreadsheet system ended up getting us 130% ROI YoY for 3 years. 

Ta-da! The idea for Lately was born.

Nathalie: How does AI play into the mix?

Kately: Funny thing about most marketers – they hate copywriting! And not just marketers. Salespeople. Executives. Product experts. Designers. People in general hate writing and are baaaaad at it. (So yo, English majors: DOUBLE DOWN on that shizzle!)

Enter AI. Because the fear of the blank page is real… the pressure to say the right thing, to be engaging, entertaining and everywhere all at once all the time…. It’s humanly impossible. But when you have AI to help? BAMMALAMMADINGDONG! The idea being that AI learns what your target audience or customers will engage with. Lately knows and predicts. Then, it suggests messaging based on what it learns. It learns by studying what you feed the brain and then transforms it. 

Just feed Lately blogs, online articles, podcasts, webinars… Any longform content that you probably didn’t do jack with. And BOOM. The AI will give ya dozens of social post ideas to jumpstart any organic content push: 

Nathalie: Should marketers be afraid of AI?

Kately: Honestly? A little. But here’s the key: marketing and sales is emotion-based. HUMANS have emotion. Not robots. You don’t want to remove the human from the equation. It won’t work.

That said, humans are mucking communications up priiiiiiiitty good on their own. In the US alone, companies waste $400 BILLION (!) each year due to crap writing skills throughout marketing, sales, customerservice and beyond. And – get this – companies spend $3.1 billion each year on REMEDIAL WRITING TRAINING. Who knew??? Writing is not in fact the soft skill everyone waved off as a waste-of-time college major in the least.

I mean, in order to communicate effectively, everyone has to write. Yes, we live in a world where there are podcasts and video, but in the end, that all gets translated into text, one way or another.

Nowadays, if you’re not using AI to help with basic communication, a.k.a. writing – you’re effed. It’s impossible to catch up without it. Hence, Lately :-).

Nathalie: It sounds like communication in itself is the most elemental and important component of any business?

Kately: Yasssss. I’m biased of course, but if you think about it, marketing is the MOST IMPORTANT FUNCTION THROUGHOUT ANY COMPANY because it’s the one thing that ties every other function together: sales, product, customer service, HR, accounting, engineering….

When every employee is on the same page about what the company does and why – and can communicate that in concert – not only does it solidify the culture internally but it also makes everybody’s jobs easier and the company more successful. Win. Win. Win.

And to expand on that further, consistent messaging throughout does not only mean externally – it also applies INTERNALLY because that’s 100% work culture. When you message (read: treat) your employees the same way you message your customers, you make magic. 

Meaning: walk the talk. For example, the reason 95% of my team has been working for free for the last 18 months (startup  life) is NOT because I’m an a-hole. I do a lot of “internal” marketing to make that happen. And by the way, it’s the same marketing we do externally to attract customers AND what we do to prevent churn, once we have them. It’s all human-to-human based. Not because it’s touchy-feely. Because it works.

Nathalie Gregg is a change agent, organizational developer, adjunct professor, public speaker, published writer and television personality, recipient of Columbia College’s distinguished President’s Award, the prestigious ATHENA Award and author of the book Leading in Stilettos.

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to instantly transform podcasts, videos and any online news articles or blogs into dozens of social posts that are automatically pre-vetted to resonate with your target audience. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. 

1. Check Out

Puhleeze remove the phrase “check out” from your marketing vocabulary altogether. It is vapid, lazy and useless (sorry but really).

Think: when’s the last time you “checked out” anything on command? Riiiiight.

Instead, grab an active verb that better defines the call to action you intend. It can be as simple as: “Learn more.” Or more complex, like: “Get ready to have your mind BLOWN.”

Passive-aggressive also works, as in: “Read this RE: our political conversation at Thanksgiving.” 🙂

2. Use Contractions

As in, “don’t” vs. “do not” or “Kately’s moonwalking” vs. “Kately is moonwalking.”

Less text to read, less characters to count, more conversational, more human, more trustworthy.

3. Turn Everything into a Call-To-Action

Lose the pronoun+verb at the beginning of a sentence in order to turn it into a call-to-action, i.e., “See SOLO now” vs. “You have to see SOLO now.”

Action verbs are your friends!

4. Write Like You Talk

Use vernacular, human, natural language, like: “Whoooooa. THAT is crazy-cool!” vs. “I really think that is wonderful.” Because blargh.

5. Read What You Write Out Loud

If it feels awkward saying it, it feels awkward reading it.

6. Avoid Passive Language

Good: “the green boots”
Bad: “the boots that are green”

Good: “Kately’s Writing Rules”
Bad: “The Writing Rules of Kately”

Less awkward. Less characters. More human.

7. Use Negative Calls-To-Action in Place of Positive Ones

E.g., “Don’t forget to follow these rules” vs. “Remember to follow these rules.”

Why? The bad kid in all of us instinctively responds to this tactic.

Don’t believe me?

See what I did there?

8. Give “And” More Credit

Don’t be afraid to start sentences with “and” for emphasis, to mimic the way you talk and to add a pause between thoughts. Like so:

• “Kissing Kate’s bum will get you brownie-points. And a smelly nose.”

vs.

• “Kissing Kate’s bum will get you brownie-points and a smelly nose.”

(See? Less funny.)

PS, Starting a sentence with “like” has a similar effect.

9. Capitalize on the Implied “Why”

When there’s an implied “why” in a statement, use “because” to compel response.

Why? Because “why” wants to be resolved, meaning the reader wants to read on.

“Because” resolves the “why” AND triggers “reason,” which is an ingrained cue for trust.

For example:

• “Try Lately. Because it is AWESOME.” vs. “Try Lately.”

Or:

• “I was wondering how your free trial’s going? Because I’m here to save you time in your evaluation.”

vs.

• “I was wondering how your free trial’s going. I’m here to save you time in your evaluation.”

(See how we also used “because” in the beginning of the sentence to create pause?)

(See how we also all-capitalized “awesome” for vernacular emphasis?)

(Anyone notice that we didn’t contract “it is”? Which made for greater… pause?)

10. Short is Sexy

Break your sentence up into short bits, like a tweet. See if each section can stand on its own. This accents calls-to-action, makes it more digestible and elicits response.

For example, like the above!

But here’s the grammatically correct, albeit meh way, for contrast:

“Break your sentence up into short bits (like a tweet) and see if each section can stand on its own; because this accents calls-to-action, makes it more digestible and elicits response.”

11. Curb Your Exclamation Marks

Think of them as swear words: choice when used sparingly.

12. Celebrate Exclamation Marks!

Ok, there are exceptions.

Exclamations in sales communications are often ill-used and abused, e.g., “Don’t miss this once-in-a-lifetime opportunity! Act fast! On sale now!” Tooooooo much. And that’s mostly because exclamation marks almost always accompany hyperbole, i.e., not believable nor trustworthy.

BUT…

Sales people must be energetic and happy. No one wants to buy something from a snoozy nudge. But Sunshine Girl? She’s gonna sell some shizzle:

• Heya Jim! Happy Monday! Hope your weekend was AWESOME. Super excited to reconnect and get your crew that demo! Because Lately is going to blow your mind :-).
  
  If Wednesday at 12 PM East/9 AM West works, I’ll send an invite now.
  
  Looking forward Jim!

Choice. Friendly. Hard to say no to.

13. Work the Ego

Let me personally just stop for a sec here and say…. you RULE. I mean, seriously. You’re still here? Taking the time to read all this? Because your time is valuable to me, so I sure hope this is helpful for ya! So THANK YOU!! And if you have comments or suggestions, don’t be shy. Just shoot ‘em my way at kate@trylately.com. Thanks again!

Feels good, doesn’t it?

Tell people they are awesome, wonderful, amazing, etc., often. THANK THEM. Acknowledge the stuff they’re doing that might be hard/annoying. They’ll be way more likely to respond to your sales pitch, work longer hours or evangelize your business.

We have tested this. For real.

14. For Gosh Sake, Spell Check

Obvi. But if it’s a marketing or sales piece, there MUST be a minimum of two eyeballs on the draft to check both spelling and grammar and details like dates, etc. before it gets published.

Help each other.

And don’t forget to click-check all your links and images!

15. Do Unto Others

Have compassion. Remember that the person on the other end of that email or Slack thread is busy, like you. They don’t want to spend a long time reading and trying to figure out what you’re really saying.

Companies spend $3.1 billion each year on remedial writing training because poor communication skills are freakin’ costly!

Take the time to ensure that what you want to communicate will be understood.

Take the time to ensure that what you want to communicate will be understood.

Take the time to ensure that what you want to communicate will be understood.

This is why reading what you write out loud is so key (see above).* But it’s also why putting yourself in someone else’s shoes is also key.

Take, for example, meeting scheduling convos with team members in other time zones… Do them a favor:

WRITE THE TIME IN BOTH THEIR ZONE AND YOURS.

Save them the confusion of calculating (c’mon, we’re all crap at math, too). Even better, preempt their response and prevent additional back-and-forth. Chances are, they’ll accept. Like so:

Hey Jim! Would 12 PM Eastern/9 AM Pacific work for you? I’m sending along a calendar invite now. If that doesn’t work, let me know what does and thanks!

*Bonus effect: reading what you write out loud can also prevent you from sounding like a jerk.

16. Don’t Bury the Lede

In school, we were all taught to warm folks up with a long preamble, setting the stage for what would come next.

STOP THAT.

Because the more time peeps have to spend reading, the less time they’re spending doing work.

Get to the point faster by merciless editing. Start by writing as you normally would. Then, go back, read everything you just wrote and identify the extraneous. Hack the fluff. Get ruthless! You can do it.

17. Write with Your Eyeballs

The same way we eat with our eyes, we read with our eyes; it’s a visual experience. Which means how what you write looks, matters.

Think spacing.

Think, bold, italics, ALL CAPS.

Think numbers, exclamation marks, question marks, percent signs, semicolons, colons, en and em dashes, parentheses, ellipses – and yes, even emojis. Anything that stands out from the norm, that breaks up the text… is #$@%ing bomb!

Make smart use of the tool kit that is your keyboard/pad. Because how you arrange your words can make what you’re trying to communicate more, ehem, digestible.

18. Lose the Jargon

Acronyms, cliches, biz blab… BLEH. That stuff is a communication killer. Your readers will thank you.

19. Change it Up

Don’t publish the exact same message on another channel at the same time. It’s annoying and just plain bad form. After all, your customers and fans connect with you in multiple places to see different stuff. Not to get spammed by you. At least sprinkle similar messages at different times and days. Yes, a perfect stranger might not notice but the rest of us do.

Besides, different channels are different for a reason. The voice you use on LinkedIn should be different then your a Facebook voice.

20. All Hail the Royal We/You

As much as possible, avoid “I,” as it focuses all the attention on you, rather than on your customers or prospects. “I” is selfish and exclusive and the sale must be all about them.

“We,” however, is inclusive – even if you’re referring to “we, the company” vs. “we, me and you.” “We” and “our” implies” together” and by default, trust.

“You” and “your” is also inclusive and more importantly, empathetic.

Here:

• Hi Alicia! We’re SO excited to learn more about your business and how Lately can help!

vs.

• Hi Alicia! I’m SO excited to learn more about ACME Inc. and how my company can help!

The first one is better :-).

You can also remove the pronoun altogether:

• Hi Alicia! SO excited to learn more about your business and how Lately can help!

21. Dog-Food* Your Own Marketing

Marketing is the one business entity that affects and unites all others, including sales, customer service, product, etc. One way to keep your message united is to ensure that everyone on staff knows what’s going out, when and what it says.

Sign yourself and every employee up to receive all automated customer communications (sales emails, newsletters, blog RSS feeds).

You’ll be amazed how many more mistakes you’ll catch and how many new suggestions will come from unlikely sources. Read: quality control.

*Dog-fooding is another way of taking your own medicine, coined by Purina Dog Chow whose employees fed the product to their own dogs.