We all know how important it is to use social media to help grow your business. If you watched the past two episodes Lately Live with Neal Schaffer and Mike Gingerich you’ll know all about it. And if not, pause reading this and go check those out. It’s ok, I’ll wait…
All set? Ok great let’s go.
So social media is MEGA important. But how can you take it a step even further by making sure your staff is using their social media to help boost engagement for your brand? Why is this important? How can they use social media successfully? Well, sit back, relax, and let Tamara answer all your questions.
What Platforms to Use, When, and How
You may have LinkedIn, Twitter, and Instagram downloaded. But are you using them correctly? If you’re posting tons of PR information to your twitter, never use Instagram stories, or are posting tons of personal posts onto your LinkedIn… LISTEN UP!
You have to really learn how to correctly use the platforms you’re on, because if you use them incorrectly, you might as well not be posting at all.
Take LinkedIn for example, one of the most important platforms for businesses and business owners alike. It is SO important for you to be using it in the right way.
Tamara explains it perfectly, “LinkedIn is the boardroom. LinkedIn is your business meeting. LinkedIn is your sales meeting, your marketing team meeting. That’s where you don’t post pictures of yourself and your buddy’s going to the big brew bust you know, that’s not the platform”.
Also, how do you know your posting the right amount of specific posts? Are you posting too much just about your personal life? Too much boring, not flashy info? Not enough posts that get engagement? Tamara has the answer for you again!
“This is what makes it really easy to be on social media, 40% of your content is sharing other people’s stuff that YOU admire, that YOU like, that YOU really enjoy their content”.
Now that you know how to use social media, you can teach your employees how to use it right.
The Power of the Employees.
Employees are a necessary part of every business. Their presence online matters more than you’d think. You may think people would only want to hear from the CEO or the main head honchos, but that’s actually not the case.
While listening to the CEOs of the companies you follow is important, the employees are the ones who will give you the real insight into the company. CEOs and owners of companies eat, sleep, and breath their businesses, employees usually do not. They’ll offer a more impartial opinion and tell you the real truth about the companies you’re interested in. Employees that are happy and passionate show the brand as a whole in a positive light and will make people more inclined to support.
“We believe what employees say because they know the inner workings of the organization. They have the scoop, they have the skinny, they have the dirt. And if they seem to be happy, they seem to love their organization, they seem to be excited about things… that is so flipping attractive”, Tamara says. And she’s completely right!
So now hopefully we can all use our social media a little bit smarter. And we can encourage our staff to get on as well and share the love! If you want to hear more of all the social media goodness Tamara McCleary had to share with us, feel free to listen here: https://bit.ly/3dEDQNX
More About Tamara McCleary
Tamara has been featured multiple times in forbes for spearheading influencer marketing strategies through social media, she has been named the #1 Most Influential Woman in MarTech by B2B Marketing (we LOVE some girl power!), and acts as the CEO of Thulium, a company that focuses on the ROI of Social Media. She has done it ALL. You can learn more about her amazing company here: https://thulium.co/