How to Position Anything

Ten Minutes. One Diabolical Fact.

There are only 56 buttons to push to make anyone do what you want. We’ll reveal one of them each session. You’ll learn how to position anything based on what people care about MOST. 

Join us for a 10 min breakdown of each fact and a clear example of how to leverage it in your strategy and copywriting.

Cohosted by copywriting/A.I. kuh-ween Lately CEO Kate Bradley Chernis and David Allison, founder of the Valuegraphics Database, the world’s first custom database that predicts and influences human behavior. 

Ten Minutes. One Diabolical Fact.

There are only 56 buttons to push to make anyone do what you want. We’ll reveal one of them each session. You’ll learn how to position anything based on what people care about MOST. 

Join us for a 10 min breakdown of each fact and a clear example of how to leverage it in your strategy and copywriting.

Cohosted by copywriting/A.I. kuh-ween Lately CEO Kate Bradley Chernis and David Allison, founder of the Valuegraphics Database, the world’s first custom database that predicts and influences human behavior.