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Dan Gingiss: The Most Powerful Marketing and Sales Tool is Right Under Your Nose (and Down the Hallway)

February 13, 2020 by Jason Debacco

Customer Experience is everything. Great experience = shout from the rooftops. Crap experience = shout from the rooftops. Obvi, we all want great. But one of the most overlooked components to getting that “great” is empowerment of the people behind the product.

Are YOU leveraging your employees as part of Customer Experience? Time to light that shizzle up with our next Lately Live guest, Customer Experience SUPERSTAR Dan Gingiss.

Hot-in-demand international keynote speaker Dan Gingiss knows that remarkable customer experience is crucial to your BEST marketing. He’s led marketing teams in nearly every marketing channel — from direct mail to email to social media, for 20+ years. Dan’s also served in multiple customer service and customer experience leadership roles and has worked with too many of the most famous companies you can think of to even list!

You’d be silly to miss this. SILLY.

Plus, it’s free. You can join live or we’ll send you a replay link, later. But you have to sign up!

Filed Under: Lately Live

Mike Vardy: Why the Productivity You Think You’re Achieving is Shooting You in the Bum

January 12, 2020 by Jason Debacco

Welcome, new year of vision and focus!

But first, rather than resolving to ‘do’, resolve instead to ‘be’ – specifically, to be more productive in your marketing.

Mike’s also written and published multiple blogs, books, ebooks, was a former managing editor at Lifehack and has written for the Huffington Post, among other blockbuster outlets. He’s appeared on stage at TEDexVictora and South by Southwest and given productivity workshops for creativeLIVE and Skillshare. Plus, he’s also an esteemed podcaster of both his own show and a serial guest on numerous others.

Mike Vardy is an author, speaker, productivity and time management strategist and founder of Productivityist. His magical mission is to help people stop ‘doing’ productive and start ‘being’ productive. Yes, please!

In short, the man knows what he’s talking about when it comes to productivity… or as Mike likes to say:

“Define your day. Filter your focus. Make every moment matter.”

We’ll dive into Mike’s master-mindy, productivityist secrets for what may be the most useful 30 minutes of your YEAR.

Srsly.

Filed Under: Lately Live

Ivana Taylor: How to Kick Marketing Overwhelm to the C-C-C-Curb

December 5, 2019 by Jason Debacco

Do you suffer from chronic “marketing overwhelm”? That feeling that you just can’t do it all?

Symptoms may include sleeplessness, anxiety, the pressure to seemingly be everywhere, all the time, an acute affinity for wine and/or ice cream and a fear of yet another day editing the work of that jerk in the cubicle next door (!).

Join our next Lately Live with Ivana Taylor… a.k.a. the DIY Marketers guru, who’s made it her mission to eradicate “marketing overwhelm,” so folks like us can do LESS marketing and make MORE money.

Who doesn’t want that?

SIGN UP HERE

Tuesday, December 17 at 2 PM East/11AM West, renowned marketing expert, influencer, strategist and founder of DIYMarketers.com, Ivana Taylor will give the gift of SANITY.

And who doesn’t want that? 

Plus, it’s free. You can join live or we’ll send you a replay link, later. But you have to sign up!

Filed Under: Lately Live

David Allison: Why Demographic-Based Marketing is Tanking Your Sales Strategy (and How to Fix it)

October 7, 2019 by Jason Debacco

We all get stuck in old ways. But grouping people together by geography, race, age… You know… Demographics? That shizzle is beyond old. It’s just plain wrong and is actually hurting your business.

Enter Valuegraphics, the process of using data based on values, wants, needs and expectations to understand, target and communicate with customers 8x more effectively.

8x!

David founded the Valuegraphics Database, the world’s first custom database that can predict and influence behavior.

His bestselling book, We Are All The Same Age Now: The End Of Demographic Stereotypes was listed by INC Magazine as one of the top ten leadership books of the year, and Kirkus reviews called it a “genuinely authentic contribution to the field of marketing literature.” 

This is groundbreaking stuff, folks. And you’d be silly to miss it.

Filed Under: Lately Live

Ian Utile: How to Use Live Streaming to Win Customers (the Real Skinny!)

September 10, 2019 by Jason Debacco

You’ve heard us say it before – accessibility (not content) is the new king.

That means pull back the black curtain. Reveal what’s behind the scenes. 

Show them your… Human :-).

And there’s nothing like a live stream to keep it real.

Join our next Lately Live with live stream expert Ian Utile – Father. Friend. Futurist. Founder. AND… CEO at attn.live – exploring how live streaming can amp up your engagement, build authenticity and bringing your brand personality to life – a.k.a., how to create success – before and after, as well as live. 

It’s not as scary as it seems. Promise!

About Ian

Ian Utile is an optimistic futurist that persuades people to create a better tomorrow. He is the CEO of attn.live, a live streaming platform where content creators are able to automatically post podcasts to YouTube, Facebook, Spotify, Apple iTunes, Google Assistant, Amazon Alexa, and Microsoft Cortana. He was the co-founder of Kukui who was ranked the #1 fastest growing company in San Jose by Inc. as his team scaled to $10M+ ARR before being acquired by a private equity firm. His heritage inspires him to build a legacy because his ancestors have raised their families in the San Francisco Bay since his forefather (Lieutenant Moraga) founded the city of San Jose in 1777. He is an “entrepreneur in residence” for four different organizations like the innovation hub inside of Twitter HQ. You can connect with him directly @ianutile on all social media sites.

In short: he’s a rock star, an optimist and an innovator. And we are THRILLED to have him as our guest.

Filed Under: Lately Live

Tamara McCleary: How to Get Your Staff to Use Social for Your Business – and Do it Right

August 7, 2019 by Jason Debacco

There is no better marketing tool than your own employees. 

Not only are they your biggest fans (if not, you have probs!) but they’re also the most knowledgeable about your business — and hence, the most trustworthy.

But how do you convince them to use social media to promote your business AND do it right?

Tamara McCleary, one of the top social media influencers in the world, tells all on our next edition of Lately Live.

About Tamara McCleary
Tamara McCleary is CEO of Thulium, a global social media analytics and consulting agency, driving Smart Social through proprietary data analytics and award-winning storytelling. Tamara ranks in the top 1% in influence globally. Named the #1 most influential woman in MarTech by B2B Marketing, recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top Digital Marketer by Brand 24 in 2019. Featured multiple times in Forbes for her pioneering influencer marketing strategies on social media for B2B and Enterprise, Tamara serves as a unique advisor to leading global technology companies such as SAP, Mercer, Marsh & McLennan Companies, Cisco, Dell, AWS, RSA Security, IBM and Verizon Enterprise.

In short: she’s a total badass. And we are THRILLED to have her as our guest.

DO. NOT. MISS. THIS.

Filed Under: Lately Live

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