How do you tell a good story?
Answer 1: “Come friends, gather round the campfire and listen to our wondrous tales, full of folklore, magic and high-jinks…”
Okay, that’s certainly one way.
But what about using your marketing dashboard to create connections between you and your audience…without relying on Phil Collins power ballads.
This way is muccccch easier.
It’s a marketers’ job to bridge the gap from data to person-you’re-trying-to-communicate-with. This could be your customer or your boss…or maybe your incredibly intelligent genius cat – whoever it is you’re trying to deliver a convincing message to.
Dashboard data helps you to tell persuasive stories, show trends and get creative by beefing everything up with stats and sparkling insight.
Look at how Lately can lend a hand.
Data + Storytelling
When you’re crafting messaging for an audience, being able to add poppin’ data visuals to your comms makes your claims smarter and backs them up.
All while looking fabulously slick.
Lately’s Omni-Analytics tool gives you 100% visibility across 100% of your channels. You can click through to specific data-points and get suuuuuper up close and personal with times, dates and trends.
The best part is all this data you generate gets sorted into awesomely clear and simple graphs and visualizations. You can add them into ebooks, blog posts, or reports to give your messaging some intellectual clout.
Stories help connect with an audience emotionally and data taps into their intellectual side. Combine them together and it’s a match made in heaven <3
Our Report Generator is great for converting your analytics into totally boss-friendly reports too. You can customize it and add or subtract bits you do or don’t need. It’s up to you.
This way, you can show what’s working, what’s not and why – helping you to build a narrative around your business moving in a particular direction or taking specific actions. The Consistency Scanner audits whether story/narrative features (keywords, messaging, design) are effective across all your channels too.
Remember, good analysis doesn’t have to be amazingly long or complex to show a particular story, especially when it’s to communicate something super timely and relevant. It just needs to make sense and add value.
Keeping everyone in your team on track is vital when you’re launching a new marketing campaign. Making sure that members are sticking to the same stories and helping to create a consistent overall narrative arc means your campaign looks like it’s got it’s shiz sorted…
Even if you sometimes feel like you don’t know what day it us!
Using a Key Messaging Guide and Campaign Tags and Filters gives you a smart, simple way to monitor keywords, taglines, hashtags and check writing for consistency. You can tag campaigns too with names, colors and brief descriptions, so team members can dip in and out of campaigns to access handy details about narratives and stories you’re creating for different products and services.
When team members are working on separate bits of content, they can follow the same themes and trends to help inspire them and generate new ideas.
All your content can be stored in a Content Library, so you can quickly reference back and reuse content for certain campaigns and narratives.
Which helps when you need to create social posts to push your content. The Social Post Autogenerator can take any piece of evergreen content and instantly generate dozens of pre-hashtagged and pre-shortlinked social posts.
You can easily create engaging, consistent social content that your audience recognizes for its similar theme, voice and tone.
Lately makes content creation, rich in quality storytelling 12,197% more simple, so you can stop staring at a blank page, wishing you knew what the heck to write.