Need to be seemingly everywhere, all the time? TOTALLY.
You’re not alone.
Which is why Dikayo Data‘s Danielle Oberdier recently sat down with our very own Kately to look at how AI and data science are working together to help you create the content cycle your business has been dreaming of. (Hint: LATELY!)
Because… We get it. Anyone who’s seen an episode of Black Mirror probably thinks AI’s a scary mystery beast that will eventually replace humans completely. Gah!
The truth is that using AI doesn’t mean living in a completely impersonal world at all.
1 + 1 = 3
As Danielle and Kately discuss, truly successful AI is designed not to replace humans nor to make humans “better”, but to genuinely help humans make something else better than they ever could’ve done on their own. A sort of “1 + 1 = 3 equation”, as Kately puts it.
And that’s the magic.
In fact, AI is a rapidly evolving entity. We’re now approaching a world where AI is not only able to read longform content and break it down (like Lately does), but is able to study content and create brand new thoughts based on everything it reads (also like Lately does – take a sneak peek here).
Now, all that evolution is good and fun, but that means that brands have to grow with it. Gone are the days of not relying on organic social media as a bedrock for marketing and connecting with target audiences!
Organic Social Media and the Power of Individuals
For small businesses, this stands as a potential issue, as the extraversion required and demonstrated by enterprise companies is expected – regardless if it comes naturally to them. This same extraversion is more and more required from individuals themselves, whether at small or enterprise businesses.
Can AI help people who are expected to use social media for their livelihood, but may not know how to, by providing them with a strong jumping off point – by starting them at third base? Yasssssssss.
Can entrepreneurs now run the ship while simultaneously fully immersing themselves into social media? Also yasssssssss.
Learn how and listen to the full interview HERE:
About Dikayo Data
Dikayo Data provides the data science community with 24 hour support and resources. Their podcast, Data Femme, hosted by Danielle Oberdier provides listeners with discussions on all things new in artificial intelligence, machine learning, data science tools and technologies while also touching on the importance of diversity and inclusion as a whole. You can hear more of Dikayo Data’s Data Femme Podcast here: https://www.dikayodata.com/datafemme.