Who ever thought a show called Tidying Up could be so darn addictive?
I’ve never seen a Tinder bio say ‘WELL, I enjoy going to the movies and I can’t get enough of doing the dishes’.
Ever since Japanese cleaning genius Marie Kondo’s new series launched on Netflix in January, it’s like everyone put their serial killer docs on pause and started their spring cleaning early.
Now it’s cool to clean and get your house in order. And boy, we’ve all got a lot of hidden trash.
Why stop with your living space though? If Marie Kondo was marketing software, we think she’d totally be Lately.
And here’s why…
Recycle Your Baggage
Running a business is thirsty work. Loads of idea swarming around in your head, ALL at once and ALL the time. Making your life easier is a no-brainer.
Just like the baggage Marie deals with, we bet you’ve got loads of long form content piling up. Exactly like a hoarder’s troll doll/Beanie Baby (*insert generational reference HERE*) collection.
And it needs to be used!
Lately’s Social Post Autogenerator™ is just one of the badass tools you can use to tidy up your marketing schedule and turn your mess into magic.
In this case, a digital feather duster – ta-da!
Instantly make better use of the longform content you spend so much time creating. Your junk can pile up SO high, that you forget what you’ve worked on.
Click here, click there and BOOM, you’ve repurposed blogs, press releases, newsletters, white papers, video and other evergreen content. You’ll generate dozens of pre-hashtagged and pre-shortlinked social media posts, so you can share your back-log of content.
Then you can bulk-schedule multiple social media posts to publish out over daily, weekly or monthly intervals in seconds.
Look at you sparkin’ some joy.
Hey, Where’s That Thing I Need?!
When the space around you is a complete junkyard, how the heck do you know where anything is?!
Spoiler alert: you don’t, hon.
Omni-analytics is your way of gaining 100% visibility across 100% of your channels.
It’s the Marie Kondo equivalent of organizing your sh*t, easily casting your gaze across your stuff and noticing when things look good/are going a little craaaazy.
Think about it. If your space is organized and clean, it’s glaringly obvious when there’s a rogue pair of dirty socks on the floor.
Bunch your business’ multi-channel analytics into single, whole-picture graphs that let you click-through data points, see what caused each spike and connect workflow to results.
Tidy up your junk drawer by setting measurable goals and deciding what you want out of your content. And receive boss-friendly reports to check whether your content is doin’ its thang.
Spark Joy or Get Rid
A re-jig of your marketing strategy helps you to refocus and get in the zone. You know the zone – the birds are singing, the sun is shining like that scene in 500 Days of Summer and you’re blasting through your work like an awesome person.
Marie makes you think about whether items are worth keeping around. Do they spark joy and add something to your life? DO THEY?!
Lately’s Marketing Calendar and Goal Reminders let you keep everyone in your team focused and on track. And it’s a simple way to collaborate and drag-and-drop to change tasks and instantly reschedule.
Be a smooth criminal and coordinate content, events, calendars and tasks so you can look smart without having to look all over.
Organizing is a Marathon, Not a Sprint
Marie talks about the danger of the rebound. Not the dating kinda rebound (but watch out for that too!). This rebound is when your space falls into the messy stage again, cos you’ve only sorted and stored things halfway.
You’ve gotta keep on working away and organizing your marketing schedule so it gets the best results. Commit and be consistent.
Lately’s Key Messaging Guide, Campaign Tags and Filters and Consistency Scanner make sure your messaging and brand are on point and all your team are on the same page in the big book of awesome.
Everyone can know their tasks and the messaging/design strategy across your platforms. And Lately will automatically check what you write for consistency as you write it. Perfect!
Why not try it out – combine Marie Kondo wisdom with Lately superpowers and transform your marketing life today.
Tidy space = tidy mind 😊