We’ve been through a lot and I feel bad but… things with you have just gotten way too complicated. Every time I turn around there’s another tab to keep track of and – holy dizziness – the ENDLESS scrolling is putting a serious dent in both my sanity and my bottom line. Plus, you’re uncompromisingly stuck in your old ways and a MAJOR time-suck… time I could be spending writing stronger content or brainstorming with my team. Admit it, Spreadsheets, you’re such a taker.
Spreadsheets, as a Marketer, I need support and focus. I need someone who foresees my needs and automatically provides solutions. I need integration, coordination and organization. I need someone who’s low-maintenance, with no fluffs or frills but with all the bells and whistles. Spreadsheets… I need Lately.
I mean, a relationship should make your life simpler, right? And Lately is the only whole-picture marketing software that keeps everything I need in one place without all the drama. Like I can store actual documents… not just links… even photos, social media graphics and more. Lately also automatically collates all my campaign components for me, including content, tasks, files, graphics, associated contacts, design elements and more, in one click.
Lately also takes guessing out of the equation. Spreadsheets… you know I like straight talk. And on our first date, Lately ran a quick Marketing Consistency Scan – the same way a marketing agency would run an audit – so I could see how effective my branding is in just .6 seconds. The way we used to do it? Manually pulling together information across multiple tabs and then entering it into columns and rows? Try six weeks! Oy.
Plus, Lately even saves me more tedious work by automatically building a custom-suite of essential marketing tools for me. It calls this suite my Lately Dashboard, which includes:
- a Key Messaging Cheat Sheet of my SEO keywords, tagline and elevator pitch,
- a Social Media Channel Setup of channel namespace titles, URLs and profile messaging,
- a Style Guide of my logos, images and colors, RGB and Hex codes,
- a Social Media Promoter Analyzer which identifies and ranks my most valuable followers,
- a Marketing Calendar pre-populated with past posts across all my social media channels,
- and an Omni-Analytics Manager pre-populated with past post data across all my social media channels.
You gotta admit, Spreadsheets, that kicks the pants out of any dashboard you and I ever made.
What’s more is Lately has all the features I never even knew I was missing. For example, with you, Spreadsheets, I was okay having separate calendars on Outlook, Gmail, or iCloud. But Lately integrates them all into one master Marketing Calendar that lets me drag and drop existing events or posts to reschedule them instantly. Who knew? Lately even automatically organizes all the content I create for approvals, reference and reuse. And honestly, I never realized how much of a wallflower you really were, Spreadsheets. I mean, like, no one except those accountant friends of yours ever wanted to hang out. With Lately, not only is it super easy for my entire team to collaborate, together, but we can communicate and plan seamlessly with it’s integrated task management system. Talk about the life of the party!
I’m sorry, Spreadsheets. I hope we can still be friends. It’s just that Lately and I understand each other in a way I never felt with you. What can I say? I’ve found the one.
The Smarter Marketer