Lately Blog Platform

There’s a whollllle lot of marketing tech out there and it can easily push you into a deep dark hole of stack HELL.

Trying to juggle 1,219,801 (roughly) software packages all at once to help you gather more data, analyze more data and look like you know exactly what you’re doing. There are so so so many tech solutions on the market, but are they creating more solutions…or just more problems?

Spoiler alert: buddy, it’s problems.

You can’t dedicate enough time to all the things that make your business truly unique, if you’re toggling through loads of different marketing packages all at once.

What about a marketing dashboard that can do the job of tons of packages and:

• Reduce social media marketing costs by up to 60%
• Cut creation and posting time by 90%
• Boost traffic by an average of 5x
• Supercharge reach by up to 700x

Sounds pretty awesome, right? And helps you cut through the noise of endless stack hell chatter.

Layers, layers…and more layers

There’s always some voice ready to pop up and say ‘hey, well to solve that problem, you DEFINITELY need this thing’. There are some very persuasive tech arguments out there to convince you that your business will be wayyyy better off with a new sparkling marketing plaything.

What you’re really doing is just adding more layers and more complexity into your marketing strategy.

More layers mean that you’re just getting further away from your what makes your business great, your creativity, core messaging and ultimately, your fabulous customers.

Everything starts to get a little bit muddled.

And you’re not spending time on the stuff you’re good at. Instead, you’re juggling this weird, massive tech stack.

What to do?!

Aiming for a streamlined, simple structure gives you much more control and a better view of your marketing strategy.

Count your lucky stars cos Lately does just that!

Custom Dashboard made for you

Lately saves you the slog of gathering, organizing and building a custom Marketing Dashboard made up of random software packages and automatically creates one for you.

You’ll be ready to kick some butt with core marketing tools that turn you into a swash-buckingly awesome command-center for your business or project.

Start showing off your marketing prowess and spending more time on the main elements of your business, cos you’ll be getting hours and hours of work done in less than 60 seconds.

Plenty of time to take your marketing up a notch or 5 AND look way smarter…than you do already of course 😉

Maximum Visibility

Why get a bunch of tools when you only need one?

Here’s why:

Gain 100% visibility across 100% of your channels when you unify multi-channel analytics into single, whole-picture graphs that let you click-through data points, see what caused each spike and connect workflow to results.

Nail your social media marketing by automatically generating your social posts. In an instant, you can repurpose blogs, press releases, newsletters etc by parsing them into dozens of pre-hashtagged and pre-shortlinked social posts.

Get mega consistent and coordinate content, events, calendars and tasks. Align your planning, project management and publishing schedules so nothing falls through the cracks and your whole team knows the score.

Keep your marketing resources in check by collating your entire campaign, including content, tasks, files, links, team member activity, calendar entries, graphics, associated contacts, design elements and more, into a single report.

Try Lately

Lately is a super speedy, streamlined and simple way to get loads of jobs done from one dashboard, instead of 20. It lets you take back control of your marketing and your time too!

You: *staring at graphs, nodding and stroking chin*

Real you: “What the heck do these metrics mean?!”

A familiar scenario, am I right?

Sometimes, the amount of metrics you have to keep an eye on feels like you’re staring at the controls of the Millennium Falcon.

When you’re trying to get a handle on social media management, can’t it all be a teeny bit easier?

With Lately, our Omni-Analytics tool means you don’t have to flip between software packages or natively check social/web channels to see what’s goin’ down and how your content’s performing.

You’ll see a single, whole-picture view, so you can quickly AND easily toggle between metrics, campaigns and channels to track social success.

Maximum visibility, baby!

Metrics, eh?

When you enter Omni-Analytics, your life will change foreverrrr…well, that and you can pull in all your social performance stats and web data about every post you publish. And you can filter it all by campaign and channel.

Everything in one place! Streamlined, in-depth knowledge at your fingertips, boom. Feeling powerful?

For starters, to toggle through your data, we group together your social impressions with your website pageviews as one metric view.

So, what are Impressions?

This is how many times your content is displayed, it doesn’t necessarily mean that someone’s seen your content, but they’ve had the chance to, as it was sent to their feed.

Impressions can be made up by people having content on their feed on different devices too or seeing a friend share the same content, so one person can cause several impressions. This is the same with website pageviews too, it can be one person visiting a lotttt.

Reach is different – this tells you how many people have actually seen your sparkling content with their bare eyes. Generating better reach means that you’re creating more awareness. Impressions will often be a lot bigger than reach.

Reach and impressions get your content in front of people, with a view to getting them to take, as our good friend Elvis would say, a lil more action.

And Engagement and Session Views?

Omni-analytics gives you real-time data on how customers interact with your social posts aka engagement stats. Session view is how long a user active on a webpage.

Is your audience engaging with your content and how do you know? Posting content is your business’ way to start a conversation and deliver something like a super useful blog post.

Each social channel has its own ways to measure engagement, so you’ve gotta dig deep and compare. Luckily, we make it so simple with omni-analytics to quickly notice patterns and click-through to data-points.

You can toggle through to a specific social channel and see how your content’s getting on.

For example – on Twitter, you can track engagement responses by looking at big factors such as likes, @mentions and retweets or use a branded hashtag and see how branded keywords performed. You can see which keywords are performing well across your content and Lately can suggest which ones to use. This can lead to co-marketing with influencers and user-generated content campaigns.

Here are a few differences between engagement metrics on big social channels:

• Twitter: Direct Messages, Likes, Retweets, Mentions, Organic Impressions, Links Clicked, Replies
• LinkedIn: Impressions, Clicks, Likes, Comments and Shares
• Facebook: Organic Likes, Paid Likes, Mentions, Impressions, Post Engagements, Links Clicked, Reactions, Comments and Shares
• Instagram: Likes, Comments, Direct Messages, Reactions to stories, Engagement per Media and Most Engaged Hashtags

Which social posts are causing spikes and why? Does certain content do much better on some channels than others – you can click through and jump into the native post and see specific engagement stats, which cuts down loads of time that you’d be spending endlessly shifting through software and channels.

Pick on individual data points and hone in on precise sources, which will give you data for individual social channels, instead of all of them.

You can also see which content is doing best and some of the engagement characteristics trends, is it text based links doing well? Attachment and text? Text and Link? And you can take a look at Day of Week and Time of Day performance to garner more insight too.

One of the coolest parts is that you can export any part of your analytics too, to share your marketing magic and wisdom with important playasss in your team.

Try Omni-analytics

Instantly see all of your analytics across all of your social media channels and your website in an awesome single, whole-picture view. Click through any data point to see the content published that day and analytic detail to go with it to help you succeed with your marketing goals.

Rushed off your feet, genuinely googling ‘how can I clone myself?!’ and wishing you had Hermione’s time-turner; sound familiar?

And that’s just on a Monday, jeez.

You and your team are badass but you’re only human (sorry office dogs!). When you’ve got a to-do-list the length of the Great Wall of China…and clients keep emailing wanting stuff ASAP, you need to do something fast. That doesn’t involve running away.

Hire someone new?

It sounds like a good idea, but you’ve barely got time to make a coffee, let alone post job ads and interview.

What are you gonna do?!

Get your Socials Sorted

What if we said that for less than $350 per month, you could hire someone to do your social media and they’d generate five times more reach and 700% more engagement.

You’d bite my hand off, probably.

Here’s the deal, Lately is a marketing dashboard that can do the hard work for you, without having to break the bank on new hires.

How does Lately work?

Lately gives you 100% visibility across all of your social platforms, so you can see what’s goin’ down and tweak when you need to.

In no time at all, it’ll do this:

• Write all your social posts
• Schedule them at the best times for maximum engagement on every platform
• Track the most popular posts and report back to you, the best topics for your next blog, articles or videos
• Transcribe audio or video files and use the transcription to create more social posts

Weeeeeks of mind-numbing work, that your client wants done NOW can be right in front of you before you can say ‘I LOVE THIS DARN THING’.

Lately even wrangles project management, calendars, analytics, reporting and more – so you get hours and hours of work done in less than 60 seconds. I mean c’mon, 60 seconds!

Back to those socials…

The Social Post AutoGenerator creates dozens of social posts in just a few clicks. It’s something that could easily take a few hours for a team member to do. But now they can get busy with other important stuff.

Sounds awesome, right?!

And there’s more, Lately can give you recommendations and pointers for better social post practice, like which times are best to post on certain platforms, using smart data and AI to tell you.

Super Clear Roles and Jobs

One of the worst things when you’re mega busy is that roles can get muddled in your team as everyone frantically runs around like headless chickens!

Who’s doing what when everything’s crazy? “Hey, have you done that super, super critical thing?”…*blank face* “erm, no…I thought you were doing it.” CHAOS ENSUES.

Lately gives you the capability to be more accountable for the work you do and the roles assigned to everyone.

Freeing up time by doing marketing tasks in seconds means that you’re instantly expanding your ability to get on with loads of other jobs instead.

And by aligning your planning, project management and publishing schedules, nothing’s gonna fall through the cracks and your entire team can easily see what needs to be done and when.

Say Goodbye to WTFs

Team members can end up spending hours toggling through loads of different software packages which isn’t fun or productive.

ZZZZZZZ

On top of that, half the time, they’re probably thinking, am I even going to get anything out of this? What am I doing?!

Cue marketing existential crisis!

Lately’s multi-channel analytics gives you social data in single, whole-picture graphs that let you click-through data points, see what caused each spike and connect workflow to results.

Everyone is moving in the same direction, based on super accurate social reports.

A dashboard completely takes the hassle out of actually employing an additional social media person, which takes lots of time and dollar.

AND the uncertainty period where a new hire is getting to grips with everything and you’re not 100% certain everyone’s pooling together the right info.

In one swoop, Lately can supercharge your social media prowess, without hiring new staff. Try it out today.

Who ever thought a show called Tidying Up could be so darn addictive?

I’ve never seen a Tinder bio say ‘WELL, I enjoy going to the movies and I can’t get enough of doing the dishes’.

BUT…

Ever since Japanese cleaning genius Marie Kondo’s new series launched on Netflix in January, it’s like everyone put their serial killer docs on pause and started their spring cleaning early.

Now it’s cool to clean and get your house in order. And boy, we’ve all got a lot of hidden trash.

Why stop with your living space though? If Marie Kondo was marketing software, we think she’d totally be Lately.

And here’s why…

Recycle Your Baggage

Running a business is thirsty work. Loads of idea swarming around in your head, ALL at once and ALL the time. Making your life easier is a no-brainer.

Just like the baggage Marie deals with, we bet you’ve got loads of long form content piling up. Exactly like a hoarder’s troll doll/Beanie Baby (*insert generational reference HERE*) collection.

And it needs to be used!

Lately’s Social Post Autogenerator™ is just one of the badass tools you can use to tidy up your marketing schedule and turn your mess into magic.
In this case, a digital feather duster – ta-da!

Instantly make better use of the longform content you spend so much time creating. Your junk can pile up SO high, that you forget what you’ve worked on.

Click here, click there and BOOM, you’ve repurposed blogs, press releases, newsletters, white papers, video and other evergreen content. You’ll generate dozens of pre-hashtagged and pre-shortlinked social media posts, so you can share your back-log of content.

Then you can bulk-schedule multiple social media posts to publish out over daily, weekly or monthly intervals in seconds.

Look at you sparkin’ some joy.

Hey, Where’s That Thing I Need?!

When the space around you is a complete junkyard, how the heck do you know where anything is?!

Spoiler alert: you don’t, hon.

Omni-analytics is your way of gaining 100% visibility across 100% of your channels.

It’s the Marie Kondo equivalent of organizing your sh*t, easily casting your gaze across your stuff and noticing when things look good/are going a little craaaazy.

Think about it. If your space is organized and clean, it’s glaringly obvious when there’s a rogue pair of dirty socks on the floor.

Bunch your business’ multi-channel analytics into single, whole-picture graphs that let you click-through data points, see what caused each spike and connect workflow to results.

Tidy up your junk drawer by setting measurable goals and deciding what you want out of your content. And receive boss-friendly reports to check whether your content is doin’ its thang.

Spark Joy or Get Rid

A re-jig of your marketing strategy helps you to refocus and get in the zone. You know the zone – the birds are singing, the sun is shining like that scene in 500 Days of Summer and you’re blasting through your work like an awesome person.

Marie makes you think about whether items are worth keeping around. Do they spark joy and add something to your life? DO THEY?!

Lately’s Marketing Calendar and Goal Reminders let you keep everyone in your team focused and on track. And it’s a simple way to collaborate and drag-and-drop to change tasks and instantly reschedule.

Be a smooth criminal and coordinate content, events, calendars and tasks so you can look smart without having to look all over.

Organizing is a Marathon, Not a Sprint

Marie talks about the danger of the rebound. Not the dating kinda rebound (but watch out for that too!). This rebound is when your space falls into the messy stage again, cos you’ve only sorted and stored things halfway.

You’ve gotta keep on working away and organizing your marketing schedule so it gets the best results. Commit and be consistent.

Lately’s Key Messaging Guide, Campaign Tags and Filters and Consistency Scanner make sure your messaging and brand are on point and all your team are on the same page in the big book of awesome.

Everyone can know their tasks and the messaging/design strategy across your platforms. And Lately will automatically check what you write for consistency as you write it. Perfect!

And Breaaaatthhhhe

Why not try it out – combine Marie Kondo wisdom with Lately superpowers and transform your marketing life today.

Tidy space = tidy mind 😊

1. Grab the bull by the horns:

You’ve heard content is King before, right? We’ll go for Queen cos there’ve been some badass monarchy muthas throughout history. ANYWAY, the gist is that content is mega important.

Content’s your chance to inform, entertain and startle customers with your devastating wit and valuable insight. Just like you do at dinner parties, right? (nod anyway!)

Marketers ‘n business bods are seeing superior results when they engage consumers and clients with fab content. The KPIs speak volumes. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads and 3 times more leads than paid search advertising.

3 really is the magic number. Not too shabby, eh!

With measurement tools at your fingertips, the time is now to create showstopping content that drives engagement and boosts revenue.

Hang on a sec…

2. Drawbacks:

So, what’s the catch, I hear you say. Like all good opportunities, this content malarkey comes with a few lil challenges. Uh oh.

Deep in the dark, dark depths of the marketing budget, there’s some ideas and concepts that don’t quite hit the spot…

We get it. You’ve worked for 21,392 hours on a piece of content and drunk 9,182 cups of coffee, but your engagement metrics are garbage.

How. Did. THAT. Happen?

John Wanamaker famously joked “half the money I spend on advertising is wasted; the trouble is, I don’t know which half” and with content, sometimes you shoot n score, other times…you fall over as you’re about to shoot, the ball erupts into flames and…huh, the goal’s gone too.

Your content can bomb, hard.

Marketers still waste a giant bundle of cash on shoddy content that no one engages with. And other side of the coin: great content that isn’t promoted enough. A whopping $38 billion is wasted on 91% of ad spend that’s viewed for a second or less – basically, content no one takes a peep at.

Looks like budget waste-mageddon isn’t gonna end either. With the explosion of video content – massive expense to create good content, so it’s super crucial that it performs well.

And I mean, supppperr crucial…

3. Challenge Accepted:

Here’s some quick-fire questions. GO!

• WHAT IF you knew the content that people would go crazy for, before you created it?
• What if you were able to turbo-boost engagement for content by up to 500%?
• What if you could do this in a teeny-tiny fraction of the time that it’d take you right now?
• Would your CFO smile like a Cheshire cat if you did alllll of this?

Phew. Take a breather.

Here at Lately HQ, we focus on creating great content that will maximize YOUR Return on Content Created, or as we like to say ROCC!

Let’s ROCC n roll… *tumbleweed* C’mon you knew it was coming 😊

What does Lately do for you?

First up…

Lately scans the web for all your existing platforms and performances and its superhero AI creates a profile for your product, service and brand.

Then we’ll identify what content your target audience is most interested in and throw over a ton of awesome keys words your content creators need for badass blogs, Webcast, Video or ebooks.

Cool AF, right?

Carry on…

Content created: achievement unlocked! We’ll generate the best social media posts to use from your content. Our Social Post Autogenerator does all the hard work for ya – what a diamond!

And not just one post, no, no, no my friend.

We’ll give you 20-30 posts using different key words and phrases that will land with your audience.

There’s more…

When posts are created and approved, Lately automatically schedules the posts you’ve chosen at times that make the most business sense, so people will ACTUALLY read/watch your stuff.

Pretty essential!

Posts are published to the big-dawgs: LinkedIn, Facebook, Twitter, Instagram and YouTube and give you a dynamic dashboard to measure and analyze how your content’s going down.

Not finished yet…

Lately also organizes your content and workflow to minimize the time and budget you need to boost engagement.

TLDR; Lately is your new BFF.

Get Started

And Lately does allllll of this in no time at all AND with superstar results. Clients typically see 500% improvement in all engagement metrics. Jeez!

And you can kill it too.

We will ROCC you, when ya try Lately.

Connect Through Values

Bringing things together is definitely a core value of what we do here at Lately — to quote Jack Johnson, it’s better when we’re together! Leave it to one of our spotlight customers, David Beckford (yes, that David, the founder of Dynasty Television!) to show us all how to truly harness the magical, people-uniting power of shared values (with of course, some Lately dashboard sidekick assistance) to engage and connect with a broad network of customers and affiliates.

Values as Common Ground

As founder of a marketing firm in the entertainment industry, it’s a no-brainer that David enjoys music, song, and creative content. But David doesn’t just enjoy it; he also leverages the wide-reaching power of these entertainment mediums as an integral part of his marketing, sharing values and lending voices to millions of viewers and listeners across the country every. single. day. What’s truly exciting is that messages being spread through his marketing are not only serving the interests of his affiliates and their clients, but also making a greater impact on the world! In David’s own words, “we might be able to affect some consciousness and affect the way people are operating and getting along in their own communities.” That being said, upping the ante on the effectiveness of your marketing can start with the simple act of recognizing the true impact of the values you are sharing with your audience.

Creating Content That Speaks Your Values

Now, you might have great values and key messaging (check out our post on that), but ultimately, the effectiveness comes down to the ability of the content to speak to your audience. David calls this split test marketing; the content you release to your different audiences has to connect to each one of them. On top of that, David also emphasizes the importance of making the content engaging. After all, we all know audience members certainly won’t bother to make any extra efforts to go out of their way to glean your message from an uninteresting post. For Dynasty Media, the ideal post to best reach their audience is a short, engaging, and under 30 seconds — a convenient way to speak values and solve problems in a time effective manner. What’s yours?

As Always, Metrics are Key

Once you’ve locked down the values you are communicating to your audience, get on the metrics! Make staying on top of your metrics a value in the company to make sure your campaigns stay effective and you’re continuing to stay interesting to your customer base. David does this with our very own Try Lately tools, which allow him to easily access analytics on different posts and send them to his affiliates. By connecting various different platforms on one dashboard, Lately can help save time and money, and truly take your marketing to another level. So what are you waiting for? You’ve got the content and we’ve got the vehicle for it — let’s start connecting!

Our full Customer Spotlight with David is here, don’t miss this great talk! 

Be sure to dive into our other Customer Stories and Spotlights.