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Need to be seemingly everywhere, all the time? TOTALLY. 

You’re not alone. 

Which is why Dikayo Data‘s Danielle Oberdier recently sat down with our very own Kately to look at how AI and data science are working together to help you create the content cycle your business has been dreaming of. (Hint: LATELY!)

Because… We get it. Anyone who’s seen an episode of Black Mirror probably thinks AI’s a scary mystery beast that will eventually replace humans completely. Gah!

The truth is that using AI doesn’t mean living in a completely impersonal world at all. 

1 + 1 = 3

As Danielle and Kately discuss, truly successful AI is designed not to replace humans nor to make humans “better”, but to genuinely help humans make something else better than they ever could’ve done on their own. A sort of “1 + 1 = 3 equation”, as Kately puts it. 

And that’s the magic.

In fact, AI is a rapidly evolving entity. We’re now approaching a world where AI is not only able to read longform content and break it down (like Lately does), but is able to study content and create brand new thoughts based on everything it reads (also like Lately does – take a sneak peek here). 

Now, all that evolution is good and fun, but that means that brands have to grow with it. Gone are the days of not relying on organic social media as a bedrock for marketing and connecting with target audiences! 

Organic Social Media and the Power of Individuals

For small businesses, this stands as a potential issue, as the extraversion required and demonstrated by enterprise companies is expected – regardless if it comes naturally to them. This same extraversion is more and more required from individuals themselves, whether at small or enterprise businesses.

Can AI help people who are expected to use social media for their livelihood, but may not know how to, by providing them with a strong jumping off point – by starting them at third base? Yasssssssss.

Can entrepreneurs now run the ship while simultaneously fully immersing themselves into social media? Also yasssssssss.

Learn how and listen to the full interview HERE:

About Dikayo Data

Dikayo Data provides the data science community with 24 hour support and resources. Their podcast, Data Femme, hosted by Danielle Oberdier provides listeners with discussions on all things new in artificial intelligence, machine learning, data science tools and technologies while also touching on the importance of diversity and inclusion as a whole. You can hear more of Dikayo Data’s Data Femme Podcast here: https://www.dikayodata.com/datafemme.

CEO of attn.live, a fantastic live streaming platform, Ian knows a little something about going live. Most brands focus on pumping out polished infographics and videos, so what makes live streaming SO powerful that it has the potential to be better than both of those things? You’ll find out on today’s episode. Unless you put your fingers in your ears and scream “la la la la”… so don’t do that and you’ll be fine!

The Audience is Everything.

Each platform has their own unique audiences, while one person can use many platforms, they may use them in different ways. For instance, Twitter could be used for information and news, Instagram used for more personal use, and Facebook is where you keep “in touch” with those people from college you’ve basically completely forgotten about except for when their kids pop up on your feed. 

It can be hard to know exactly who your audience is, but the better grasp you have on it, the better you can target your content to these audiences to really give the people what they want. 

“If you don’t know your audience, it is going to be a little bit tough for you to have success because you have to have empathy for the person on the other side of the camera, on the other side of the podcast, on the other side of the article that they’re reading”. 

Once you recognize which audience you have on which platform, your all set to put out tons of content catering to each audience! That way the people get the information they want, grow that trust with the brand, and feel comfortable looking into the brand further by maybe checking out the website or blog. 

“You can’t just take one piece of content just shove it through every platform consistently”. Exactly Ian, great point. If you do that, your content will feel bland and will seem overwhelming to those who follow the brand on multiple platforms. 

This is even more important when it comes to live streaming. There are going to be vastly different audiences from Facebook Live, to Instagram Live, to a streaming service like Twitch. Each platform has its own viewers who might primarily use that platform to see what your brand is all about. 

The Future! 

What is the future for live streaming? Hear Ian’s expert opinion: “I believe the future of live streaming is audio, and I believe it’s because for content creators, it takes all the pressure off. Like, I could live stream audio, pretty much 10 hours a day”. 

Realistically, you could live stream audio for HOURS and hours without stopping. While you’re shopping, lounging around, on a walk outside, pretty much everything except sleeping! 

The accessibility of livestreaming makes it an every-growing platform to reach different audiences. More and more people are going to discover the magic you can create through simply going live. You’re going to want to find ways to stand out from the others, and that starts right now! The sooner you start livestreaming and connecting with your audience, the stronger your bond with that audience will grow. 

So pick up your phone, go live, and say hi to your audience. Answer questions, clarify aspects of your product or service, and get to know them as humans instead of just usernames or numbers. And if you want to hear all the other awesome advice Ian shared on his episode, you can listen here: https://bit.ly/2WrEIzL

More About Ian Utile:

Steven has been a longtime friend of the show, being one of Kately’s mentors. One of his greatest achievements is getting one of the companies he has co-founded Kukui to a 3,943% growth rate and acquired over 10 million APR. INSANE. His current company attn.live, is a podcast live streaming platform that can be used for tons and tons of social media platforms. Instagram, Facebook, even Amazon Alexa! You can read more about attn.live here on their website: https://attn.live/

David is an expert on human behavior, he has taken the old way we have been taught how to market and flipped it upside down. Valuegraphics now does things demographics could never do. In their wildest dreams. So why live in the past? Update your way of marketing and zoom past your competition. 

Why Do We Still Use Demographics Then?

Well, why do we use Fahrenheit instead of Celsius? Why do we use feet instead of meters? Because we don’t mind making our lives harder if it means we can continue operating how we always have. People don’t like change. But maybe David can persuade you otherwise, and help you realize how much better value graphics is. You’d be doing yourself a disservice to not make the switch!

Demographics sit on the basis of stereotypes. They’re made to put people of all different backgrounds in little boxes and tell people that this group of humans are all the same and will operate the same way. When that is clearly false. As David says, “Apparently everybody who has a PhD and is a woman, and is 40 years old is exactly the same. And then they all like the same stuff. It’s ridiculous to say it out loud but when you think about how everything begins.”

Nothing demographics can gather is predictive of future behavior at all. You can gather up a group of 10 men who work in finance and in no way will they all respond and act the exact same way. They all have different interests, hobbies, and values. 

David breaks this down by saying, “So you can have all the click data you want, all the geo tracking you want, all the statistics and demographics and all that stuff you want and that’s all cool to know. But none of it is predictive and can tell me for sure how you’ll behave tomorrow. Until we understand what your values are. When I know your values, and how you’re going to make all your decisions going forward.”

What good is collecting data about people if it doesn’t tell you how they might act in the future? Who cares that most of your audience is women under 25? That tells you nothing about how they feel about issues, what things they are interested in, and what things they hold most dear. 

So let me ask you, why are you using demographics? It’s probably hard to come up with a good answer. But no fear! Valuegraphics is here. 

Valuegraphics FTW!

So starting off, how is valuegraphics any better, you might ask? Let me stop you right there and hit you with a fact. Brace yourself. It is “Eight times more powerful if you’re using value-graphics versus demographics which is what every marketer on this call uses all day long is the old way of demographics so if we’re able to switch to value-graphics we’re gonna see an 8 times greater response”. 

Did you catch that? EIGHT TIMES MORE POWER. 

Let me ask you again. Why are you using demographics?

Now, using valuegraphics, you can really know your customers and your audience. You know what they want, what they value in life, and what they’re most likely to do in the future. So it’s safe to say valuegraphics is one of the most game changing inventions… ever, right?

I’m going to assume your jaw is on the floor and you’re baffled about this whole new discovery. Who wouldn’t want to learn more? David has so much more to share about valuegraphics and you can listen to him dive deep into the topic on his episode of Lately Live here: https://bit.ly/2yJ8YNH

More About David Allison

If there is one thing David Allison knows about, he knows about people. He pioneered the valuegraphics movement and changed the way we market forever. He now travels the world teaching other people about this exciting change in the way we think about marketing and selling. He is also the author of the best selling book We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes. You can shop his book here: https://www.amazon.com/Are-All-Same-Age-Valuegraphics-ebook/dp/B07GTBQB2J. Learn more about the movement at the valuegraphics website https://valuegraphics.com/.