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Lately Live with David Allilson – How to Actually Build a Personal Brand that Makes Moolah

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David Allison’s valuegraphics is seriously legendary. It’s the type of thing everyone should be using at this point, and if you’re not, you are going to be stuck behind your competition who is using it! But for those not fully convinced, let him break it down for you. 

Can Values Change? 

During “these trying times” (are you tired of hearing that yet?) companies are afraid that people’s values could change wildly, because it feels like every other aspect of the world is changing. 

But the reality is, values don’t change. At all. If anything, they’re heightened right now. 

“If family has always been an important value to you. It’s not gone away. It hasn’t changed. You haven’t suddenly become really interested in your family, you don’t get to grow new values or discard them just because something’s going on in the outside world”.

This is promising for those who have already adopted using valuegraphics, they don’t have to change anything about how they’re targeting their audiences.  

What is happening, is how people are acting as a result of the values. An example David shares is, if family is really important to you, you’re probably trying to connect and take care of them now more than ever. Texting, Facetiming, Zooming, you name it, you’re probably doing it to stay connected with them. 

This is just one of the ways in which valuegraphics is so powerful, while parts of demographics are easily changed (career, age, location, income), people’s core values do not. 

But…Why?

Wow what a beautifully vague question! Well the thing is, your brain itself actually prefers using valuegrahics. Does that sound like a hoax? It’s the truth! As a human, your decisions are made based on your core values, RATHER than making decisions because you’re a 25 year old white woman living on the upper east side working in fashion with 13.5k followers on Instagram. 

David puts it in business terms: “Prefrontal cortex is the CEO of our brain and actually determines how we’re going to process everything what we’re all going to do bosses the rest of your body and brain around, and it uses values as a way to make those judgment calls, so it’s biology, your brain is using values to figure out what you’re going to do in any situation”. 

So how do you get started using this clearly supreme way of marketing? Just start asking your customers questions! Simple questions tell you a lot about their values. Questions like, “What do you care about? What’s on your mind all the time? What’s the last thing you think about before you go to bed? What’s the first thing you think about when you wake up in the morning?”.

Once you do that, you’ll be able to predict how they will react to things and act in the future. Kind of unreal, right? 

You’d be ridiculous not to want to hear more. This stuff is GAME CHANGING y’all! It will take your business to a totally different level. Listen to all the other great stuff David has to share with us on his episode of Lately Live: https://bit.ly/2yYTyET

More About David Allison.

This is David’s second time on Lately Live, making him the first ever two time guest. That proves he’s pretty amazing right? He’s totally changed the world of marketing as we know it. Learn more about him and his amazing self here on his website: https://valuegraphics.com/. Also shop his book here! https://www.amazon.com/Are-All-Same-Age-Valuegraphics-ebook/dp/B07GTBQB2J

David Allison: How to Actually Build a Personal Brand that Makes Moolah

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Personal brand masters like Tim Ferriss, Tony Robbins, Huda Kattan, the Kardashians, yada yada… didn’t get into the personal brand game for fame – there is madmoney to be had; which is why everything they do (or let you know they do) is craaaaaazy calculated. They’ve LEARNED what their audience wants to hear, see and read.

Which, if you want to actually build a personal brand that brings in the do-re-mi, is what you have to do, too.

Meet David Allison, whose company, Valuegraphics has collected hundreds of thousands of datasets that break down people typically influenced by personal brands into three categories:

  1. Loyalists – people who avoid change whenever they can, love rituals, routines and feeling secure.
  2. Adventurers – people who love risk, change and are the opposite of loyalists.
  3. Personal Growth Junkies – people who want to follow and learn from trustworthy teachers.

Join David and moi for the next Lately Live, where we’ll learn how to identify the values of your audience, what it means to truly speak their language and why it matters to your bank account.

David Allison. founded the Valuegraphics Database, the world’s first custom database that can predict and influence behavior.His bestselling book, We Are All The Same Age Now: The End Of Demographic Stereotypes was listed by INC

Barbara Giamanco: Ditch the Pitch: How to Make Social Make Bank

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Raise your hand if you automatically push sales calls to voicemail faster than a toupee in hurricane? Automatically delete emails with subject lines that include your name? Yep. Me too.

We’re on to you, sales pitches. 100.

As sales MEGASTAR Barbara Giamanco puts it:

Sales pitches = a signal to buyers that you add ZERO value to their business day. They #Ignore #Delete

But how do you pitch without, erm, pitching?

Not gonna lie. It takes mad skills. And we’ll hear all about them from the absolute BEST in the biz (no joke) Barbara Giamanco herself, on our next Lately Live.

Barbara Giamanco is a women in sales advocate/badass, helping companies attract more women in their sales ranks and advancing them into leadership roles. She’s also host of the podcast Conversations with Women in Sales – the only podcast dedicated to women in selling – and author of The New Handshake, the FIRST book written about social selling. Barbara is known globally as a top influential leader, speaker, blogger and expert in sales, leadership, social/digital selling and marketing and business by Top Sales World, LinkedIn and elsewhere. 

I am THRILLED out of my yoga pants to know her and introduce her to you.

Lately Live with Barbara Giamanco – Ditch the Pitch: How to Make Social Make Bank

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Barbara has been helping women in sales and advancing them into leadership roles for YEARS. With all her incredible experience, she has learned the best ways to reach out to people you want to work with or would pitch to in the future. It’s easy enough to reach out to people, but it is hard to get them to respond. 

Nobody Cares!

Harsh, but true. Sometimes, what you think is saying the “right thing” is simply just boring and uninteresting to the people you’re trying to reach. Tons of the things people open with when they contact others are just plain dull. You have to make the people interested in you, and want to respond. And if there’s one person who knows how to do this, it’s Barbara!

“You know, when people say things like “LinkedIn suggested we connect.” I’m like, so what? “Oh, I’m looking to expand my network with like minded people.” Again, so what! Not trying to be rude if you really want to connect with someone else. Give them a good reason for them to understand how the connection is going to be a benefit for both of you”.

Most business people won’t want to just help you out of the goodness of their hearts, people want situations that benefit them as well. So you have to make that known early on. Pleasantries are nice, but they won’t get you what you want.

Even when doing things like cold calls, you don’t want to open with things like “I’m so and so with such and such..” but at the end of the day, nobody cares! A much better option would be if you quickly and briefly ask them to talk later about a specific question or topic. 

How Do I Do It Right?

Well, I’ll let brilliant Barbara explain it, “”If I’m trying to connect with you Kate, as an executive, I might reach out to you and say, “I heard about your company and how Lately has this auto generator. And then I read this other article about artificial intelligence. What do you think about it, would you mind connecting to talk about it?” Now, can I guarantee 100% you’re gonna say yes or talk to me? No, but there’s a very high likelihood you will. Why? Because I demonstrated I know a little bit about you. And I’m asking your opinion on AI, which is obviously at the heart of Lately’s product. So, it connects.”

Makes perfect sense. Following this rule will increase your chances of getting an “in” massively. It may not get you exactly what you want, but even a simple conversation could leave you with valuable information. 

Too many people aren’t doing this, which means people are losing out on great opportunities Just because they didn’t show their worth in the beginning and did not make it clear that the conversation or transaction would help them both. 

So now that you know this, get out there and get connected! Pull out all the stops to make them interested in you. But wait, you don’t know “all the stops” yet, because you haven’t listened to everything Barbara had to say! Hear it all here: https://bit.ly/3dN7GA1

More About Barbara Giamanco

Barbara is the host of a podcast titled Conversations With Women In Sales AND an amazing author. Does that sound like a lot? Well what if I told you she’s also an influential speaker, a blogger, and a sales expert. Her bag of sales tricks looks a whole lot like Mary Poppins magic bag, it’s an endless supply of incredible advice! Check out her website here where you can learn more about her and her book: http://barbaragiamanco.com/blog/

Dan Gingiss: The Most Powerful Marketing and Sales Tool is Right Under Your Nose (and Down the Hallway)

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Customer Experience is everything. Great experience = shout from the rooftops. Crap experience = shout from the rooftops. Obvi, we all want great. But one of the most overlooked components to getting that “great” is empowerment of the people behind the product.

Are YOU leveraging your employees as part of Customer Experience? Time to light that shizzle up with our next Lately Live guest, Customer Experience SUPERSTAR Dan Gingiss.

Hot-in-demand international keynote speaker Dan Gingiss knows that remarkable customer experience is crucial to your BEST marketing. He’s led marketing teams in nearly every marketing channel — from direct mail to email to social media, for 20+ years. Dan’s also served in multiple customer service and customer experience leadership roles and has worked with too many of the most famous companies you can think of to even list!

You’d be silly to miss this. SILLY.

Plus, it’s free. You can join live or we’ll send you a replay link, later. But you have to sign up!

Dotto Tech Product Review of Lately

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Self proclaimed tech geek and entrepreneur Steve Dotto sits down with Lately CEO Kate Bradley Chernis  on his popular product showcase livestream to demo the product, answer questions, and discuss the many things Lately can do. 

Confused about exactly how Lately can help your business, big or small? Or maybe you want to know how Lately’s omni-analytics help you learn from past posts? Or do you just want to know if Lately works in spanish?(Hint: it totally does)

Steve Dotto’s got you covered!

As a business owner, entrepreneur, and tech geek, Steve knows a thing or two about the marketing world and all the struggles that come with it. It’s a jungle out there in the marketing world! And he believes Lately makes that jungle a lot less scary. 

Solving Writers Block and Other Marketing Woes 

The fear of the blank page is a fear everyone has while writing, it sucks! And Steve understands that completely, sharing his own experiences on the struggle to get into a creative mindset 

Turns out, “the average person takes 12 minutes to write one social post”, as our very own Kately shares in their discussion. Through Steve’s demonstration of Lately, he is able to show us all how Lately is able to create over 50 possible social posts in a matter of seconds. SECONDS! 

Now it’s not a one and done tool, but all you have to do is sift through those recommendations, find the ones you like, and put your own little pizzazz on them to make them perfect! AI + humans = perfection! 

Now we get it, marketing as a whole entity is a daunting beast. Things seem confusing and overwhelming almost all the time. But Lately helps ease the confusion by offering things like their Keyword Clouds, where keywords that drive engagement are suggested to you. In a nice little cloud shape too! Not so scary anymore, right? 

“See the Tree from a Forest”

Brilliantly put by Steve Dotto himself, he highlights the importance of having fresh eyes on a blog post or social post. When working closely with a project it is hard to be able to look at it from an impartial/third party point of view. That’s where Lately comes in! 

A sort of life hack you can use with Lately is to run your blog post (or other long form media) through its system to see what the AI picks out as the most important bits and BOOM! Now you know what you should focus on, cut out, and elaborate on! Easy peasy. 

See? It’s not as scary as you might think. And that’s not all of what Steve and Kate discussed! Listen to the full product showcase HERE

About Dotto Tech

Dotto Tech helps its users download and understand the most beneficial tools for people looking to start or promote an online business. They offer free courses teaching viewers how to do things like start a Youtube channel and how to tackle the world of email autoresponders. They offer tutorials and tips on their youtube channel and also have a blog for a deeper dive into the things discussed in the videos. You can learn more about Steve Dotto and Dotto Tech here: https://dottotech.com/about-steve-dotto/