Lately Blog Platform

Self proclaimed tech geek and entrepreneur Steve Dotto sits down with Lately CEO Kate Bradley Chernis  on his popular product showcase livestream to demo the product, answer questions, and discuss the many things Lately can do. 

Confused about exactly how Lately can help your business, big or small? Or maybe you want to know how Lately’s omni-analytics help you learn from past posts? Or do you just want to know if Lately works in spanish?(Hint: it totally does)

Steve Dotto’s got you covered!

As a business owner, entrepreneur, and tech geek, Steve knows a thing or two about the marketing world and all the struggles that come with it. It’s a jungle out there in the marketing world! And he believes Lately makes that jungle a lot less scary. 

Solving Writers Block and Other Marketing Woes 

The fear of the blank page is a fear everyone has while writing, it sucks! And Steve understands that completely, sharing his own experiences on the struggle to get into a creative mindset 

Turns out, “the average person takes 12 minutes to write one social post”, as our very own Kately shares in their discussion. Through Steve’s demonstration of Lately, he is able to show us all how Lately is able to create over 50 possible social posts in a matter of seconds. SECONDS! 

Now it’s not a one and done tool, but all you have to do is sift through those recommendations, find the ones you like, and put your own little pizzazz on them to make them perfect! AI + humans = perfection! 

Now we get it, marketing as a whole entity is a daunting beast. Things seem confusing and overwhelming almost all the time. But Lately helps ease the confusion by offering things like their Keyword Clouds, where keywords that drive engagement are suggested to you. In a nice little cloud shape too! Not so scary anymore, right? 

“See the Tree from a Forest”

Brilliantly put by Steve Dotto himself, he highlights the importance of having fresh eyes on a blog post or social post. When working closely with a project it is hard to be able to look at it from an impartial/third party point of view. That’s where Lately comes in! 

A sort of life hack you can use with Lately is to run your blog post (or other long form media) through its system to see what the AI picks out as the most important bits and BOOM! Now you know what you should focus on, cut out, and elaborate on! Easy peasy. 

See? It’s not as scary as you might think. And that’s not all of what Steve and Kate discussed! Listen to the full product showcase HERE

About Dotto Tech

Dotto Tech helps its users download and understand the most beneficial tools for people looking to start or promote an online business. They offer free courses teaching viewers how to do things like start a Youtube channel and how to tackle the world of email autoresponders. They offer tutorials and tips on their youtube channel and also have a blog for a deeper dive into the things discussed in the videos. You can learn more about Steve Dotto and Dotto Tech here: https://dottotech.com/about-steve-dotto/

Mike is an author, podcaster, and a productivity and time management strategist. He has developed a masterful way of scheduling his life, to optimize productivity. If you follow his method, you’ll never wake up wondering what you have to do today. You’ll be able to look at your schedule and just know! 

A Daily Theme.

While Mike’s way of scheduling can seem confusing at first (even more of a reason you should listen to his episode of Lately Live), he breaks down simple ways we can all change our habits and become more productive. One of which is giving each day a “theme”. 

He describes it by saying, “”When you have a daily theme, it gives you this ability to kind of, when you wake up in the morning not go “What am I going to do today?” Which is a huge open ended question, right. Instead you’re like, “Okay. What day is it? Oh it’s Tuesday. Tuesday is my looking day. Okay, great. What looking tasks and I’m going to do?”And it also gives place for those tasks to land”.

Using that model, you don’t have to ever wake up unsure of what you need to get done that day, because each task you have to do has its own day for it to land. And those designated days you only have to worry about the tasks you put for that day, which makes getting lots of stuff done less intimidating. 

Makes you wonder why you’ve ever been doing things differently, right?

How To Break Down Your Workload. 

This is another aspect of his scheduling that Mike stresses the importance of. Tasks that can take hours can be easily broken down into smaller parts, making it wayyyyy more manageable. You’ll be less likely to want to procrastinate on a project if this one small part only takes a few minutes. 

“But how do I do that?” Great question, it’s actually easier than you think. 

As Mike explains it, “You can say, “Alright let me look at this project, let me break it down to its smallest particles and then let’s look at the to do list by. Okay. I’m going to be going into Microsoft Excel, what are all the things I can do in Excel, which spans multiple projects right, what are all the things I can do when I go into social media?” So then you’re going into social media mode or Excel mode.”

So everything you need to do in Excel can all go together, so once you put your mind in “Excel mode”, you don’t have to pull yourself out of that headspace for some completely different task. Same goes for social media. If you gather up all your tasks that have to do with social media, maybe writing posts or autogenerating posts using Lately’s autogenerator (*wink*) 

Those two tips alone will for sure make your days more organized. Using them will help make you more efficient than ever! But these aren’t the only tips Mike had to share with us. You can get info on how he schedules his life by listening to his episode of Lately Live here: https://bit.ly/2AlwPmN

More About Mike Vardy:

Mike describes productivity as the marriage of intention and attention. The idea that you’re going to spend more time doing the right things, which in turn means you are being productive. He has reimagined the world of productivity. You can shop the amazing books by Mike here: https://www.amazon.com/Mike-Vardy/e/B00ABNIM4M%3Fref=dbs_a_mng_rwt_scns_share. And also, check out his website to learn even more about his movement! https://productivityist.com/

Need to be seemingly everywhere, all the time? TOTALLY. 

You’re not alone. 

Which is why Dikayo Data‘s Danielle Oberdier recently sat down with our very own Kately to look at how AI and data science are working together to help you create the content cycle your business has been dreaming of. (Hint: LATELY!)

Because… We get it. Anyone who’s seen an episode of Black Mirror probably thinks AI’s a scary mystery beast that will eventually replace humans completely. Gah!

The truth is that using AI doesn’t mean living in a completely impersonal world at all. 

1 + 1 = 3

As Danielle and Kately discuss, truly successful AI is designed not to replace humans nor to make humans “better”, but to genuinely help humans make something else better than they ever could’ve done on their own. A sort of “1 + 1 = 3 equation”, as Kately puts it. 

And that’s the magic.

In fact, AI is a rapidly evolving entity. We’re now approaching a world where AI is not only able to read longform content and break it down (like Lately does), but is able to study content and create brand new thoughts based on everything it reads (also like Lately does – take a sneak peek here). 

Now, all that evolution is good and fun, but that means that brands have to grow with it. Gone are the days of not relying on organic social media as a bedrock for marketing and connecting with target audiences! 

Organic Social Media and the Power of Individuals

For small businesses, this stands as a potential issue, as the extraversion required and demonstrated by enterprise companies is expected – regardless if it comes naturally to them. This same extraversion is more and more required from individuals themselves, whether at small or enterprise businesses.

Can AI help people who are expected to use social media for their livelihood, but may not know how to, by providing them with a strong jumping off point – by starting them at third base? Yasssssssss.

Can entrepreneurs now run the ship while simultaneously fully immersing themselves into social media? Also yasssssssss.

Learn how and listen to the full interview HERE:

About Dikayo Data

Dikayo Data provides the data science community with 24 hour support and resources. Their podcast, Data Femme, hosted by Danielle Oberdier provides listeners with discussions on all things new in artificial intelligence, machine learning, data science tools and technologies while also touching on the importance of diversity and inclusion as a whole. You can hear more of Dikayo Data’s Data Femme Podcast here: https://www.dikayodata.com/datafemme.

CEO of attn.live, a fantastic live streaming platform, Ian knows a little something about going live. Most brands focus on pumping out polished infographics and videos, so what makes live streaming SO powerful that it has the potential to be better than both of those things? You’ll find out on today’s episode. Unless you put your fingers in your ears and scream “la la la la”… so don’t do that and you’ll be fine!

The Audience is Everything.

Each platform has their own unique audiences, while one person can use many platforms, they may use them in different ways. For instance, Twitter could be used for information and news, Instagram used for more personal use, and Facebook is where you keep “in touch” with those people from college you’ve basically completely forgotten about except for when their kids pop up on your feed. 

It can be hard to know exactly who your audience is, but the better grasp you have on it, the better you can target your content to these audiences to really give the people what they want. 

“If you don’t know your audience, it is going to be a little bit tough for you to have success because you have to have empathy for the person on the other side of the camera, on the other side of the podcast, on the other side of the article that they’re reading”. 

Once you recognize which audience you have on which platform, your all set to put out tons of content catering to each audience! That way the people get the information they want, grow that trust with the brand, and feel comfortable looking into the brand further by maybe checking out the website or blog. 

“You can’t just take one piece of content just shove it through every platform consistently”. Exactly Ian, great point. If you do that, your content will feel bland and will seem overwhelming to those who follow the brand on multiple platforms. 

This is even more important when it comes to live streaming. There are going to be vastly different audiences from Facebook Live, to Instagram Live, to a streaming service like Twitch. Each platform has its own viewers who might primarily use that platform to see what your brand is all about. 

The Future! 

What is the future for live streaming? Hear Ian’s expert opinion: “I believe the future of live streaming is audio, and I believe it’s because for content creators, it takes all the pressure off. Like, I could live stream audio, pretty much 10 hours a day”. 

Realistically, you could live stream audio for HOURS and hours without stopping. While you’re shopping, lounging around, on a walk outside, pretty much everything except sleeping! 

The accessibility of livestreaming makes it an every-growing platform to reach different audiences. More and more people are going to discover the magic you can create through simply going live. You’re going to want to find ways to stand out from the others, and that starts right now! The sooner you start livestreaming and connecting with your audience, the stronger your bond with that audience will grow. 

So pick up your phone, go live, and say hi to your audience. Answer questions, clarify aspects of your product or service, and get to know them as humans instead of just usernames or numbers. And if you want to hear all the other awesome advice Ian shared on his episode, you can listen here: https://bit.ly/2WrEIzL

More About Ian Utile:

Steven has been a longtime friend of the show, being one of Kately’s mentors. One of his greatest achievements is getting one of the companies he has co-founded Kukui to a 3,943% growth rate and acquired over 10 million APR. INSANE. His current company attn.live, is a podcast live streaming platform that can be used for tons and tons of social media platforms. Instagram, Facebook, even Amazon Alexa! You can read more about attn.live here on their website: https://attn.live/