A decade ago, AI was still this spooky, sci-fi concept that scriptwriters shoehorned into film plots to make the future seem super scary – the robots are coming, take cover!
Over the last few years, AI has become more familiar to customers, businesses and marketers alike. And things aren’t set to slow down any time soon either.
There’s a lot of hype around AI potential, especially in marketing circles. It can help businesses to plan more personalized, data-driven, smart campaigns, whilst boosting conversions and providing marketing value.
How can the average marketer use AI in their day-to-day activities…apart from leading your robot army, of course.
How is AI useful?
First thing’s first, you don’t need to be an expert coder or software whiz-kid to get to grips with AI. The backend stuff isn’t your priority and you can concentrate on making the front-end stuff work in your favor. Tools with AI capabilities can take complex data sets and generate conclusions that actually mean something *emotional 80s ballad music plays*
Think about the problems your business is struggling with and work out how you can apply AI to make your marketing life finer n dandier. And crucially, don’t try and force AI into every party you’ve got goin on – if you don’t have the data then AI won’t be effective because it can only utilize what it’s got to work with.
Knowing your Audience
Unfortunately, you can’t wine and dine every customer and find out their deep, dark secrets or what makes them tick, so you have to try your best to collect data that will help you to deliver valuable content and experiences for your target audiences.
Data gathering helps you to segment the shiz out of your messaging and create audience/customer profiles. You can build a more vivid picture of who your target audiences are. And AI can take loads of different data points provided by your customers, sift through them all and work out the key characteristics, preferences and behaviors enjoyed by your fabulous customers.
Customers want more and more tailored experiences with a business and that means crafting messaging and content that makes them think ‘oo 😊’ instead of ‘oh ☹’.
Once you’ve got audience profiles and personas that give you a good idea of the type of platforms customers hang out on, the times they’re active online, content they enjoy and any other behaviors you’re interested in.
AI can help you by providing specific insight and recommendations around all types of design and creative choices involved in content delivery. AI can analyze how customers have reacted to past messaging and suggest designs, formats, copy and images that are more likely to land with your audiences. Personalized marketing choices make customers feel more valued and hopefully they’ll return with loyalty.
Our Social Post Autogenerator™ gives you a hand doing this by producing pre-hashtagged and pre-shortlinked social media posts from your evergreen content in seconds. Every post is different, with unique copy, images, keywords and links.
Platform Insight and Analysis
Not all of your audience will hang out in the same places online or at the same times. And we all know how different Twitter can be from say, Facebook or LinkedIn from Pinterest. Some messaging will perform better on some platforms than others. Tools and dashboards with AI capabilities can give you detailed, real-time analytics to show how well content’s doing, so you can map trends and patterns…just like our Omni-Analytics tool.
You can also assess the most popular times for posting on platforms and the frequency you should post on your socials. The more you use an AI tool to do this, the more it’ll learn and help you to tweak your marketing and content delivery if things aren’t working. Good AI analytics give you smarter recommendations to improve performance and boost results, booya!
Optimize for Success
Having marketing strategies that boost efficiency and conversion rates will help your business to be more successful. AI has a part to play in optimizing your campaigns for success by providing smart solutions to problems and suggesting tweaks by looking at data trends over time and spotting anomalies in large swathes of information that’d take hours, or even days for a mere mortal to sift through.
Of course, you don’t have to do everything AI suggests and it can’t grasp human-centered context exactly like we do, but just think of AI tools as much more sophisticated versions of the Microsoft paperclip, Clippy – AI’s here to help but you can ignore if you like!
Lately helps humans to create kick-ass marketing content – we combine our superpowers with artificial intelligence and software automation to make you a marketing superhero too.
We save you time, money and stress by making marketing your business as easy-peasy as possible. Stick with us and we’ll look after ya.