Are you a marketing army of one? Just a wee bit short on “army”?
Chances are, you’ve got a thousand things to do (due yesterday) and admittedly, social media marketing – which you know is super important – is, at best, an afterthought.
Besides, where to even start? I mean, creativity is for people that have serious time on their hands. Not to mention imagination, cleverness, originality and enviable wordsmithing-skills.
Let’s be honest, writing just isn’t your thing. (Truth be told, you hate it.)
But don’t worry. You are NOT alone.
Did you know that, on average, it takes a marketer 12 minutes to write a single social post from scratch? 12 minutes!
Ever watch water boil? Writing a social post takes longer.
How Marketers Write Social Posts Now
Raise your hand if this sounds familiar…
- Stare at blank screen
- Get coffee
- Stare at blank screen
- Read other people’s posts for ideas
- Stare at blank screen
- Scarf leftover Easter chocolate
- For gosh sakes, write something already
- Stare out window
- Type half-assed sentence that probably starts “check out…” [see Marketing’s #1 cardinal sin]
- Publish single half-assed post as though flushing a toilet (good riddance)
A Slightly Better Way
What if you could use longform content, like blogs or newsletters, as a starting point? Scroll through each sentence, find the most compelling quotes, add a shortlink on the end of each one and maybe a couple hashtags and… BOOM.
You would have a whole lot of sweet social posts that you didn’t have to pull out of your, ehem, arsenal.
You could even manually schedule them to publish once or twice a week out over a long period of time – so they felt organic and continued to drive traffic back to the original link. Talk about a great way to repurpose all that longform content!
But that would be soooooooo 2018.
A WAY Better Way: Small Businesses, Meet AI, Your New Best Friend
These days, Artificial Intelligence can write dozens of amazing social posts for you. Social posts that are smart, compelling or even a jumping off point for inspiration. Social posts that give you confidence and that take away the pressure of trying to think of what to say. Social posts that are even in sync with company keyword guidelines, so that your messaging can stay consistent. Because that’s how the big dogs do it!
In other words: Bye-bye, fear of the blank screen.
Hello, life-changing technology!
And we mean life-changing. As in, “designed to help you market your small business like a mega-brand – without breaking the bank, losing your mind or barely lifting a finger” kind of life-changing.
AI can even automatically schedule all of those amazing social posts in bulk, spread out once or twice a week over a long period of time and automatically include short links, hashtags and tags.
A.k.a., technology that turns underdogs into big dogs. Growwwwwwl.
How Marketers Write Social Posts with AI
- Copy and paste a link to a blog in Lately’s Social Post Autogenerator (BTW, we also do videos and podcasts!)
- Click “Autogenerate”
- Save the ones you like, edit a few as needed, trash the ones you don’t like
- Click a publishing frequency (i.e. “once every two weeks”)
- Click start date
- Click bulk-publish
Average total time spent for dozens of social post: less than two minutes.
You Do the Human Part. We Do the Hard Part.
Remember: the root of all marketing is emotion. If you don’t have emotion, it might as well be math (sorry, math people). And emotion is inherently human. Which means you should never take the human out of marketing. It just won’t work.
That’s why Lately’s AI always starts with 100% human-created content. Then, we use a series of keyword analysis-based algorithms to identify the most compelling components of that original, 100% human-created content.
Generally, 60% to 80% of the artificial intelligently autogenerated social posts are ready to go. (Hard part, check!) Although, some might need a slight (you guessed it) human touch – but a quick edit is all it takes, as it’s always easier to edit than to create from scratch. (Hard part, double check!)
Marketing = saved. Sanity = saved. (Hard parts for small business owners, especially, check and check!)
Set It and Forget It with Lately’s Artificial Intelligence
You can even have longform content automatically curated for you, then automatically run through Lately’s Social Post Autogenerator which will then automatically queue up months’ and months’ worth of social media posts for you. Did we mention this all gets done automatically?
Imagine… Months of work done in under an hour.
In other words, your army of one just got a WHOLE lot bigger.
National Small Business Month
And the best part? Underdog pricing.
To celebrate National Small Business Week/Month, we’ve made it so that small business owners can get in on the same awesomeness that the big dogs have access to – but at a small business-friendly price.
AI for everyone!
Now that’s something to howl at :-).